Merkle’s Response Management Group Performing Membership Processing for Bally Total Fitness

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, announced it is providing outsourced membership processing services for Bally Total Fitness, one of the most popular health club brands with nearly 300 fitness centers across the United States.

Merkle’s Response Management Group is processing member dues payments and member correspondence using scanning technology to efficiently capture and upload member data into Bally’s membership system on a daily basis. More complex customer service items are routed electronically to Bally’s staff for prompt handling.

Bally Total Fitness’ Vice President of Member Services Bill Midwig, said, “Merkle is handling several mission-critical activities for us, and in a short timeframe has done a tremendous job in making our operations more efficient and allowing us to be more responsive to our members. Our relationship with Merkle is improving our costs, but at the same time making our internal processes scalable – so as volumes vary, so does the level of support.”

Merkle’s Response Management Group President Bill Sayre said, “Merkle’s Response Management Group is extremely pleased to be Bally’s service partner in providing a comprehensive membership processing solution. Our operations and account support teams are working to provide a consistently high level of service, ensure that member requests are handled quickly, and produce the best possible service and financial results for Bally's.”

About Merkle’s Response Management Group

Founded in 1983, Merkle’s Response Management Group is dedicated to providing complete direct response processing and fulfillment solutions, including caging, data capture, imaging, call center, email management, acknowledgment printing and mailing and premium fulfillment services. Merkle’s Response Management Group supports the direct response processing and fulfillment requirements of more than 175 nonprofit, commercial and government clients. Learn more at www.merkleresponseservices.com.

About Merkle

Merkle is the nation’s largest and fastest growing independent customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.