BrickHouse Security Selects Atrinsic as Affiliate Network and Management Agency

Atrinsic Interactive to Provide Affiliate Network and Brand Protection Services for One of Largest Retail Web Sites in the U.S.

NEW YORK--(BUSINESS WIRE)--Atrinsic, Inc. (Nasdaq:ATRN), a leading digital advertising and entertainment network, today announced that its interactive marketing division, Atrinsic Interactive, has been selected as the affiliate management agency for BrickHouse Security (www.brickhousesecurity.com), the leading provider of security, GPS tracking and surveillance products to businesses and consumers. Included in the agreement with BrickHouse, which ranks #33 of the fastest growing companies on Internet Retailer’s Top 500 list, are Atrinsic’s brand protection and management services and the Atrinsic Affiliate Network. Atrinsic Interactive is one of the top 10 search marketing agencies for 2010, as ranked by Advertising Age.*

“Our most important mission is to help our customers monitor and protect what they care about most, which is why it is so important to us to have a partner who can help us extend our rapidly growing online presence to target those who need our products and services most”

“Our most important mission is to help our customers monitor and protect what they care about most, which is why it is so important to us to have a partner who can help us extend our rapidly growing online presence to target those who need our products and services most,” said Ryan Urban, BrickHouse Security Director of Acquisition. “With Atrinsic, we have the benefit of a performance-based program, as well as a knowledgeable team whose proven track record of effective and cost-efficient affiliate marketing can further reinforce our identity as one of the most trusted security product providers.”

BrickHouse Security provides security and surveillance products to consumers and businesses of all sizes, including roughly half of the Fortune 500, as well as more than 500 local and national government agencies such as the NYPD, LA County Sheriffs, and the FBI.

“We are very pleased to have the opportunity to add one of the fastest growing companies online to our client base,” said Aaron Baker, EVP of Atrinsic. “As BrickHouse’s affiliate management agency and network, our number one goal is to ensure maximum exposure in the affiliate channel, providing optimum brand protection, and customizing our proprietary business intelligence tools to precision target the BrickHouse customer.”

The Atrinsic Affiliate Network, one of the industry’s most rapidly growing affiliate networks, features Atrinsic Interactive’s brand protection technology (Brandlock), which is unique to the network and minimizes cross-channel cannibalization from other online marketing channels. The network also includes Atrinsic Interactive’s proprietary business intelligence platform, designed to drive affiliate distribution and maximize marketing return on investment for clients.

About Atrinsic Interactive

Atrinsic Interactive, a division of Atrinsic, Inc., is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network, display advertising, email marketing, mobile marketing, creative services, and its proprietary brand protection technology, Brandlock.

About BrickHouse Security

BrickHouse Security provides security and surveillance products to consumers, businesses of all sizes including roughly half of the Fortune 500, and more than 500 local and national government agencies such as the NYPD, LA County Sheriffs, and the FBI. The company and its products have recently appeared on the CBS Early Show, NBC’s Today Show, ABC’s Good Morning America, Fox News, and the Associated Press. Serving as the most trusted authority on security products, BrickHouse Security offers a wide range of leading-edge safety, protection, and counter-surveillance products to help its customers protect what they care about most. The company is headquartered in New York City and serves a diverse US and international client base.

Forward Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to differ materially from forecasted results. A number of factors, including those described in the Company’s filings with the U.S. Securities and Exchange Commission (SEC), could adversely affect the Company. Copies of the Company’s filings with the SEC are available from the SEC, may be found on the Company’s website or may be obtained upon request from the Company. The Company does not undertake any obligation to update the information contained herein, which speaks only as of this date.

*Advertising Age April 26, 2010 “Agency Report 2010” Top 25 Search Agencies