Venice Beach Hosts 4th Annual Supergirl Jam on August 22

LOS ANGELES--(BUSINESS WIRE)--Starting at 12:30 pm on Sunday, August 22, action sports’ top female skateboarding, snowboarding and inline skating pros will compete in the 4^th Annual Supergirl Jam at Venice Beach, California. Embodying the power of DC Comics’ iconic hero, SUPERGIRL, this event marks the third stop in the 2010 Supergirl Jam series, the action sports industry’s largest all-female competition and lifestyle festival. The Supergirl Jam is designed to celebrate female strength, independence and empowerment and features more than 100 female pros in surfing, skateboarding, snowboarding and inline skating. The first event in the series, the Supergirl Am Jam, took place on June 30, at Simi Valley, California’s Skatelab and honored the best amateur female skateboard street athletes. Last weekend, Oceanside, California hosted the Supergirl Pro Junior, an ASP Grade-4 event, which celebrated the best 20-and-under female surfers.

This year’s Supergirl Jam Skateboard Street contest welcomes the return of the 2008 Supergirl Jam Skateboard Champion, Huntington Beach’s Lauren Perkins, against a talented field which includes defending champion Amy Caron (Huntington Beach, CA) and 2010 X Games medalists Leticia Bufoni (Sao Paulo, Brazil) and Alexis Slabone (New York). The ladies will showcase their skateboard skills on a custom-built course consisting of mobile skateboard street elements set up next to the beach.

Starting atop a mountain of 80,000 pounds of snow, snowboarding’s best female pros will display their most innovative tricks in the Supergirl Snowboard Rail Jam -- sure to be the most amazing spectacle on the beach! Laurie Currier (Wrightwood, CA) has dominated the competition two years running, handily winning the overall top prize and the best trick contests in 2008 and 2009. This year, however, she’ll face the largest field of competitors to date as she seeks a third consecutive gold medal.

Amongst those riding the rails in the Supergirl Inline Best Trick contest will be 2008 Supergirl Jam Inline champion Chynna Weierstall (Roseville, MI), #1 ranked Fallon Heffernan (Jacksonville Beach, FL), and the legendary Fabiola da Silva whose seven X Games gold medals make her a serious contender at every contest.

This year, the Supergirl Jam also welcomes “actionistas” from the worlds of gymnastics and freestyle motocross, as Olympic Gold medalist and World Champion gymnast Nastia Liukin and Nitro Circus’ Jolene Van Vugt make appearances to show their support of female empowerment. They’ll sign autographs, take pictures with fans and cheer on the competitors.

Also coming out to show their support will be Aly Michalka and Robbie Jones, two of the stars of the new Warner Bros. Television series Hellcats. A one-hour drama set in the world of competitive college cheerleading, Hellcats premieres September 8 and airs Wednesdays at 9/8c on The CW.

Fans around the world can also enjoy the excitement of the Supergirl Jam by watching the live webcast that will be streamed via numerous action sports web sites to include: BNQT.com, Foxsports.com, Freecaster.com, GrindTV.com, Supergirl.com, BFD.com and Supergirljam.com. The webcast will run from 12:00 pm PDT until 5:00 pm PDT via any of these sites. Fans can also receive breaking news and event updates via Twitter @WBSupergirl.

Other supporters of the 2010 Supergirl Jam include: Supergirl by Nastia available exclusively at JCPenney, Air Force Reserve, Hellcats on The CW, Paul Mitchell, Skatelab, Oceanside Longboard Surfing Club, Four Points Sheraton – Los Angeles Airport, Perky Jerky, Mt. High, truth®, Dorsey Originals Action Sports Furniture, Boarding for Breast Cancer, ArtonGrip.com, and High Rooftop Lounge, the site for the official after party of the Supergirl Jam, starting at 5:00 pm.

The 2010 Supergirl Jam event series will be broadcast nationally in November as part of event producer ASA Entertainment’s action sports block on Fox Sports Net and FUEL TV. For a complete list of competitors and more detailed information on the Supergirl Jam and the live webcasts, please visit www.Supergirljam.com, the official online destination for the 2010 Supergirl Jam events and results.

About ASA Entertainment:

Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA's productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 17 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit ASAentertainment.com or ActionSportsTour.com.

About Warner Bros. Consumer Products:

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment:

DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.