Traumatic Brain Injury Victim Uses Route 66 to Tell the Story of His Recovery in New Autobiography “End of the Trail”

Route 66 Enthusiast Dan Rice Publishes a Book on His Eight-Year Recovery from TBI

LOS ANGELES--(BUSINESS WIRE)--In a new autobiography published by independent press The Way Things Are Publications, author Dan Rice, 66-to-Cali Inc. owner, Route 66 enthusiast, and a permanent fixture on the iconic Santa Monica Pier, reveals his journey to recovery from Traumatic Brain Injury in attempt to raise public awareness of the condition and how it can be treated. The book, End of the Trail, explores a psychological struggle with deteriorating mental faculties, depression, anger, suicidal ideations, and an increasing inability to understand the world around him due to a trauma that often is misunderstood by both the medical field and the general public.

“Dan Rice’s story is compelling on many dramatic levels”

Rice’s eight-year recovery from TBI began with a near fatal car accident in 2002 that halted a Hollywood career and high-paced track toward a Ph.D. in Psychology. The undiagnosed injury threw Rice into a downward spiral in which his perceptions of reality were completely transformed, unintelligible, and in some cases altogether removed. The story of his recovery is intertwined with the story of his passion for Route 66, illustrating that the economic trauma of the historic route, representing a larger economic trauma of middle America, mirrored his own physical trauma.

“Dan Rice’s story is compelling on many dramatic levels,” said Jennifer Havenner, director of publishing for The Way Things Are Publications. “The twists and ebbs of his recovery from TBI told with the lens of Route 66 tell a simultaneous story of the struggle for survival while broadcasting an important and relevant message. More than 1.5 million Americans suffer from TBI and it kills over 50,000 annually. It is considered the signature injury of the Iraq War; though millions have been diagnosed, there remain millions more with no idea they have an injury and that it is treatable. Dan’s book shows this can happen to anyone – and more importantly reveals the path to recovery.”

The book will be available in illustrated hardcover in the winter of 2010 at all major bookstores and online.

About Dan Rice

Dan Rice is the president of Santa Monica Pier retailer 66-to-Cali Inc., recipient of the prestigious Will Rogers 2010 New Business of the Year Award, and a recovered Traumatic Brain Injury victim. Rice seeks to educate the public about brain injury by speaking candidly about his own dramatic road to recovery. He also hopes to inspire other victims and their families as they struggle to claim back their lives and loved ones from the mental darkness. He works closely with the larger Route 66 community to revitalize the Mother Road and educate new generations of the iconic importance of the route. Visit 66-to-Cali’s website, Facebook page, and Twitter feed.

About The Way Things Are Publications

The Way Things Are Publications is a publisher of fiction, nonfiction, and periodicals that share philosophical sensibilities and strive to elevate social consciousness. The company chooses publications based upon the social relevance of the material and the author’s intention to address the philosophical nuances of our society and civilization. For more information visit http://www.waythingsarepublications.com and on Twitter @waythingsare.