Baby Genius® Takes First Step into Musical Footwear with United Legwear Company LLC

Baby Genius-Themed Shoes Now Being Developed for Release in Spring 2011

SAN DIEGO--(BUSINESS WIRE)--Pacific Entertainment Corporation (OTC PK: PENT) has signed a new licensing agreement with United Legwear Company LLC for the manufacture and distribution of infant and toddler soft-soled shoes featuring the award-winning Baby Genius® brand, it was announced by Larry Balaban, CCO.

“We are pleased to be working with United Legwear under a new agreement to further the reach of the Baby Genius brand with innovative new footwear products that incorporate the Baby Genius mission, music makes a difference”

This agreement follows on the heels of a deal announced in April 2010 granting United Legwear a license to manufacture and distribute Baby Genius-themed infant and toddler products. Under the new three-year agreement, which includes the U.S. and Canada, United Legwear plans to introduce the first products at retail in Spring 2011. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.

“We are pleased to be working with United Legwear under a new agreement to further the reach of the Baby Genius brand with innovative new footwear products that incorporate the Baby Genius mission, music makes a difference,” said Balaban.

“United Legwear is proud to bring the Baby Genius characters to life with creative shoes, adding music and other functional attributes to footwear that will enhance the Baby Genius brand experience,” said Ed Ash, Division President.

About Baby Genius

Multi-award winning Baby Genius^® is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs, and garnered more than one million views per month on Comcast and Cox Cable in 2008. Awards include: Mom’s Choice Award, National Parenting Center Seal of Approval, The Toy Insider Best Toddler Toys, Dr. Toy 100 Best Children’s Products, NAPPA Honors Award, iParenting Excellent Product Award, Creative Child Preferred Choice Award, Latino DVD Awards, iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children’s Media Endorsement, Parents Magazine 2002 “Video of the Year,” and Best “Under 3” QSR Program 2004/2005 from Restaurant Magazine. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.

About Pacific Entertainment Corporation

Pacific Entertainment Corporation (OTC PK: PENT) produces and distributes entertaining and educational music-based products designed to benefit the well-being of infants and young children. In addition to Baby Genius, Pacific Entertainment produces a variety of CDs and DVDs in the U.S. and licenses its brands for other product categories both nationally and internationally.

About United Legwear Company LLC

United Legwear Company LLC was founded by President / CEO Isaac Ash, who brings a lifetime of expertise to the industry, as his family history is steeped in the legwear and accessories business. The company is a leading resource for innovation, quality and design in men’s, women’s, and children’s legwear. Its new footwear category makes sense, given the company’s marketing them: “We are everything foot.” With extensive experience in the infant and toddler world, footwear is a natural extension.

About The Joester Loria Group

The Joester Loria Group, www.joesterloriagroup.com , is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity, advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler Group LLC for Jeep® and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann's Products; best selling picture book series Pinkalicious; Discovery Communications including Animal Planet, Discovery Channel, Planet Green, Discovery Health and selected series; and award winning pre-school property Baby Genius.

The foregoing press announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. Management's expectations could be affected by, among other things, uncertainties relating to our success in judging consumer preferences, financing our operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the statements are made.