WebVisible Introduces Merchant Center 1.6, Delivering Visibility and Control to Small Business Advertisers; Pairs Comprehensive Interface with Upgrades to Geneva Platform

Unveils Unique Call Mapping Capability, Aimed at Value-based Targeting; New Offerings Foster Creation of Better Performing Campaigns

IRVINE, Calif.--(BUSINESS WIRE)--Empowering small business advertisers with unprecedented visibility and control over their online campaign performance, WebVisible (www.webvisible.com) today announced Merchant Center 1.6, complete with a battery of enhancements to the company’s easy-to-use, interactive campaign dashboard. Merchant Center provides local online advertisers and reseller partners 24/7 access to a search campaign’s performance, activity and results.

“This is all about opportunity cost control for small business owners who can’t afford to waste time on low value leads and distractions”

At the same time, WebVisible unveiled refinements to its award-winning Geneva Technology Platform, managing ad variations and providing extended location targeting. Recognized by TechAmerica as the 2008 Internet Product of the Year, Geneva extends the capabilities of search engines to simplify campaign management.

New to Merchant Center 1.6 is an exclusive Call Mapping capability that enables advertisers to see exactly where calls are coming from on an interactive map, and thereby focus marketing efforts on high or low penetration areas. Call Mapping shows top locations by call volume, pegged to the advertiser’s service area.

Complementing Call Mapping are a series of additional enhancements:

• Call Grading allows advertisers to easily rate calls to identify strong and weak leads; merchants can use data to help tune campaign keywords and advertising content that drives the highest-value leads.
• Call Blocking prevents unwanted callers, such as solicitors, from calling inbound sales lines by blocking their phone numbers -- but without losing call history.
• Call Exclusion removes non-sales calls from campaign reports without blocking numbers, to increase accuracy of campaign metrics – again, without losing call history.
• Call Control Panel consolidates Merchant Center 1.6 enhancements in a highly intuitive user interface, providing graphical analysis and push-button controls over various leads and channels.

“This is all about opportunity cost control for small business owners who can’t afford to waste time on low value leads and distractions,” said Kirsten Mangers, CEO of WebVisible. “Our Merchant Center 1.6 enhancements help them to see and attract the highest value business opportunities, and tune campaigns to make sure their ad dollars are working for them in the right service areas.”

Meanwhile, Under the Hood

Working hand-in-glove with the Merchant Center 1.6 enhancements are upgrades to the Geneva Platform. These upgrades extend the ability to locally target ads by city, zip code or radius across all search engines-- even those where radius targeting is not natively supported. In addition, Geneva can now test multiple ad variations and measure campaign performance across ad networks.

“Our goal is to give advertisers unmatched visibility and control at the front end of the application, which is only achieved by innovating at the back end,” said Doug LaBahn, WebVisible Vice President of Product. “For example, the Call Mapping feature of Merchant Center is a visual representation of geographic targeting enhancements that we made in Geneva. No other provider offers the same flexibility, scalability and interactivity that we’ve developed into our solutions.”

WebVisible’s proprietary Geneva technology powers the search engine marketing offerings of some of the biggest names in the business, including Intuit, British Telecom, European Directories, The New York Times Company and more – enabling them to provide their SMB customers a proven, reliable platform for helping them connect with customers online at any time.

About WebVisible, Inc.

WebVisible makes it easy for small and mid-size businesses (SMBs) to be found online, where and how customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs. The company has helped more than 100,000 SMB customers from more than 4,000 industries in 14 countries to create innovative and accountable Internet advertising campaigns. SMBs partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom and The New York Times Company. WebVisible is based in Irvine, Calif. For more information, visit www.webvisible.com or call 949-255-9677.