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http://www.onlinebootycall.com
August 17, 2010 12:00 PM Eastern Time 

OnlineBootyCall.com Surpasses 5 Million Members

Popular Phrase “Booty Call” Gets Trademarked by Casual Dating Site

SAN DIEGO--(BUSINESS WIRE)--OnlineBootyCall.com (OBC), the world’s number one destination for casual online dating, proudly announced today that is has reached yet another membership milestone with more than five million registered members. In addition, OBC has officially trademarked the most popular term in modern dating: booty call.

“The phrase ‘booty call’ has made its mark in pop culture and we were thrilled to trademark such an iconic term.”

“We are extremely proud of this new milestone and glad to offer more than five million people the luxury of casual online dating in a fun environment,” said Moses Brown, founder and president of OnlineBootyCall.com. “The phrase ‘booty call’ has made its mark in pop culture and we were thrilled to trademark such an iconic term.”

Five Million Members Milestone

The milestone of five million registered members reflects the true, modern-day dating habits of singles across the country as they are looking for different ways to find compatible partners. Since the launch of the site in 2003, OBC empowered singles to make connections with others who seek the same type of relaxing relationship and not a “one night stand” or a long-term relationship. The recently revamped site and revitalized “Booty Call Commandments,” along with the new milestone, give members a better chance of finding the perfect booty call --- the odds are definitely in their favor.

“Booty Call” Trademark

Once an uncommon set of words delivered in a movie from the 1990s, the phrase “booty call” has taken on a life of its own and OBC helped popularize the term into what it is today by taking it online for everyone to explore. The term “booty call” has sparked other cultural phrases such as “friends with benefits.” As a true pioneer in the online dating arena, OBC has redefined the “booty call,” without diminishing the meaning, by giving online daters options often not found on other dating sites that cater to those looking solely for a marriage proposal. The phrase “booty call” no longer describes a casual sex encounter but rather a casual relationship.

About OnlineBootyCall.com:

OnlineBootyCall.com is the world's number one destination for casual online dating, where singles gather to enjoy the benefits of dating without having to give up the excitement of being single. With millions of registered members and counting, throughout the US, UK, Canada and Australia more than 100 million connections have been made since the site's launch in 2003. OnlineBootyCall.com puts the fun back into dating by creating a casual dating community where members don't have to promise marriage just to get a date. For more information please visit http://www.OnlineBootyCall.com.

Contacts

Atomic PR
Katie Grijalva, 310-689-7584
katie.grijalva@atomicpr.com

http://www.onlinebootycall.com

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