SeeWhy Presents Techniques to Maximize ROI at Silverpop Digital Consumer Marketing Summit

Session Provides Key Insights to Proven, Cost-Effective Remarketing

MINNEAPOLIS & ANDOVER, Mass.--(BUSINESS WIRE)--Digital Consumer Marketing Summit

“Using Remarketing Techniques to Maximize ROI from Existing Customers”

Consumers are increasingly defining brands on their own, in a bottoms-up fashion—shifting the dynamic of how consumer brands, retailers and direct marketers must engage with targeted consumers. The result? Today, the consumer is increasingly the “new marketing engine” for businesses. It’s becoming more important than ever to understand the targeted consumer and to leverage an integrated marketing approach.

To help marketers address evolving consumer behavior, SeeWhy, Inc., the company that boosts website conversion with real-time remarketing, today announced that Chief Executive Officer Scott G. Silk will be speaking at the Silverpop Digital Consumer Marketing Summit being held at the Westin Edina Galleria in Edina, Minnesota on August 17, 2010. Mr. Silk will discuss the causes of shopping cart abandonment and effective methods to remarket to website visitors that have abandoned shopping carts, online forms, applications and registrations.

What:	“Using Remarketing Techniques to Maximize ROI from Existing Customers”
Who:	Scott G. Silk, CEO, SeeWhy
When:	Tuesday, August 17, 2010; 3:30 p.m. – 4:15 p.m.
Where:	Digital Consumer Marketing Summit, presented by Silverpop
	Westin Edina Galleria, Edina, MN
How:	Register to attend this free educational event at http://bit.ly/d1HRjE.

You can also follow the series on Twitter using hashtag #DCMSummit.

For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.

Resources

SeeWhy website: http://www.seewhy.com

SeeWhy press releases: http://www.seewhy.com/about_press_releases.htm

SeeWhy blog: http://www.seewhy.com/blog

SeeWhy on Twitter: http://twitter.com/seewhyinc

SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc

SeeWhy resource center: http://www.seewhy.com/resources.htm

About SeeWhy

SeeWhy is the industry’s only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy’s services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.

Powered by a unique “in-memory” event processing engine, the SeeWhy suite of real-time web analytics is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.

SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.

Tags: shopping cart abandonment, website conversion, web analytics, SeeWhy, ecommerce, email remarketing, marketing software, social media, email conversion, shopping cart recovery, Silverpop