NEW YORK--()--Mistral Equity Partners, a private equity firm focused on the consumer and media sectors, announced today that it has acquired Country Pure Foods, LLC (“Country Pure” or the “Company”), a leading independent producer and distributor of premium quality juices in the United States, from affiliates of First Atlantic Capital and DN Partners.
“Mistral shares our vision for rapid growth through product and customer innovation we look forward to a profitable partnership.”
“Country Pure’s broad product and packaging offering, along with its ability to service customers across the foodservice, retail and co-pack channels has positioned the Company as an industry leader,” commented Andrew Heyer, Managing Partner of Mistral Equity Partners. “Country Pure is poised to take advantage of a number of favorable trends in its core end markets, including growth in spending on health care and student meal programs, the continued outsourcing of certain product categories by major juice marketers, and expanding private label juice programs.”
Country Pure currently offers over 350 unique products, across 24 packaging types and 38 distinct flavors. The Company’s diverse product offering is supported by three flexible and efficient manufacturing facilities, located in Ohio, Florida and Connecticut.
“We are extremely pleased with our new ownership. They have vast experience in the food and beverage industries as well as significant resources that can immediately be applied to our strategic growth initiatives,” said Country Pure’s President and CEO Raymond K. Lee. “Mistral shares our vision for rapid growth through product and customer innovation we look forward to a profitable partnership.”
About Mistral Equity Partners
Mistral Equity Partners is a private equity firm comprised of highly experienced investment professionals and seasoned industry executives. The firm specializes in the consumer, retail, and consumer focused media sectors, and is especially attracted to businesses that are supported by strong demographic trends and fundamental changes in consumer preferences. Mistral’s principals have a long history of working together and identifying successful investment opportunities with these characteristics. Mistral’s portfolio includes Shearer’s Foods, Inc.; Jamba, Inc.; Worldlynx Wireless LP; Orval Kent Food Company; and LoveSac Alternative Furniture Co.
About Country Pure Foods, LLC
Country Pure Foods makes individually packaged fresh fruit drinks, juices, and nectars. Today, it is one of the nation’s largest independent processors of juice products for grocery and convenience stores, foodservice and contract manufacturing segments. Multiple plant locations allow Country Pure Foods to efficiently service its nationwide customer base with a broad line of product packaging alternatives for its own branded, as well as its private label and contract manufacturing customers. The company’s tagline is: “Take a fresh look at the juice industry” and its website can be found at www.juice4u.com. You can also find Country Pure Foods at twitter.com/countrypure and facebook.com under Country Pure Foods.

