Advertise.com CEO Daniel Yomtobian Demystifies Remarketing at Search Engine Strategies San Francisco 2010

SAN FRANCISCO--(BUSINESS WIRE)--Advertise.com, a premier platform for search and display advertising, today announced its CEO, Daniel Yomtobian will participate in a panel discussion about Remarketing at the web’s premier search engine marketing conference, Search Engine Strategies San Francisco. The event runs August 16-20, 2010, at Moscone West, 4^th Street and Howard Street, San Francisco. Also participating in the panel session are executives from Google, Didit, and XA.net.

“The Web’s New Gold Mine: Your Secrets”

The SES conference, organized by online marketing publications ClickZ and Search Engine Watch, draws a global audience of marketers and agency professionals to education-focused sessions covering the breadth of search marketing, including SEO, PPC management and social media. Hot topics this year include Remarketing--which along with several other advanced marketing techniques recently caught The Wall Street Journal’s attention for a provocative series of articles called “The Web’s New Gold Mine: Your Secrets”--keyword research, local advertising, mobile engagement, online video, site optimization and others.

Yomtobian’s session “Introduction to Remarketing,” takes place from 4:15-5:15 p.m., on Tuesday, August 17^th.

Yomtobian and several industry experts will demystify and debunk Remarketing’s “fear factor” while demonstrating the impact it has had on advertisers' overall ROI. Remarketing, also known as retargeting, allows marketers to show their ads to former site visitors while they surf elsewhere on the web.

Research shows that as many as 90% of the people who visit a website leave without completing the actions marketers would like them to take, like making a purchase. Remarketing has been shown to improve ad response up to 400 percent across several Advertise.com clients, compared to traditional display marketing. These numbers should compel marketers to find more effective techniques for communicating with their customers. Remarketing is a proven, effective and non-intrusive way to bring qualified prospects back to a marketer’s site to convert. However, perception problems have kept Remarketing among the most underutilized online marketing technology (source: Survey by Advertise.com and SEMPO Dec. 2009).

To learn more about Remarketing or Advertise.com, visit Booth #308 at SES San Francisco or visit www.advertise.com.

About SES

Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive Media resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person, and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

About Advertise.com

Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month.