The Marcus Corporation Announces “75 Days of Prizes” to Celebrate the Company’s 75th Anniversary

MILWAUKEE--(BUSINESS WIRE)--The Marcus Corporation (NYSE: MCS), today announced it will kick off its 75^th anniversary celebration with an incredible “75 Days of Prizes” sweepstakes. Beginning today, individuals can enter for a chance to win exciting prizes from Marcus Theatres^® and Marcus^® Hotels and Resorts by logging on to www.marcus75.com. Major prizes include a fun-filled trip to Hollywood, California, a relaxing vacation to Jamaica, an annual movie pass for two, a Las Vegas trip for two and a Golfer’s Dream package for four.

“We want to say thank you by offering 75 days of fantastic theatres and hotels prizes. We hope our winners enjoy the outstanding giveaways available in our anniversary sweepstakes and we encourage everyone to go to the website daily to participate.”

Every day from Wednesday, August 19, 2010, to November 1, 2010, a daily prize will be awarded. Daily prizes include an overnight vacation for two at a Marcus Hotels and Resorts property, Queen for a Day Well Spa^® packages, water park packages, Marcus Theatres movie passes and more.

Individuals who enter to win a daily prize will automatically be entered for a chance to win one of the two fabulous grand prizes. Grand prizes are a Funjet Vacations trip for two to Jamaica with all-inclusive accommodations at the luxurious RIU Montego Bay for seven nights, and a trip for two to Hollywood, California, with hotel accommodations at the Beverly Garland Holiday Inn Hollywood, at Universal Studios for five nights.

“For 75 years, a hallmark of The Marcus Corporation has been our dedication to creating memorable entertainment experiences for our guests. We would not have reached this significant milestone without the loyalty and support of our customers,” said Gregory S. Marcus, president and chief executive officer of The Marcus Corporation. “We want to say thank you by offering 75 days of fantastic theatres and hotels prizes. We hope our winners enjoy the outstanding giveaways available in our anniversary sweepstakes and we encourage everyone to go to the website daily to participate.”

More information on all prizes and the official rules can be found at www.marcus75.com. In celebration of the company’s 75 years in business, plans for other special anniversary activities will be announced in the upcoming months.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. The Marcus Corporation’s movie theatre division, Marcus Theatres^®, currently owns or manages 668 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. The company’s lodging division, Marcus Hotels and Resorts, owns or manages 19 hotels, resorts and other properties in ten states. For more information, visit the company’s web site at www.marcuscorp.com.

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects of the relative industry supply of available rooms at comparable lodging facilities in our markets on our occupancy and room rates; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.