The Latest Momovation by Lansinoh Laboratories: Introducing Affinity™ Double Electric Breast Pump

Designed by moms, for moms, new Lansinoh® Affinity™ Double Electric Breast Pump makes pumping comfortable, efficient, and affordable.

ALEXANDRIA, Va.--()--As the United States celebrates August as National Breastfeeding Awareness Month, Lansinoh Laboratories introduces its latest momovation: the Lansinoh® Affinity™ Double Electric Breast Pump. The newest addition in the line of premium breastfeeding support and baby products, the Affinity™ Double Electric Breast Pump gives moms exactly what they’ve said they want and need in a breast pump: an affordable, comfortable, and efficient double electric pump in an easy-to-assemble and easy-to-clean design that enables a mom to express breastmilk from both breasts simultaneously.

“For a breastfeeding mom who wants to continue to provide breastmilk for her baby upon returning to work, expressing her milk is necessary to keep up her milk supply and is one way that she can leave her milk behind for her baby,” says Gina Ciagne, Certified Lactation Counselor and Director of Breastfeeding and Consumer Relations for Lansinoh Laboratories, Inc. “Essentially, a pump is designed to mimic as closely as possible the way a baby feeds. It signals the body to release the milk by stimulation to the breast. Make no mistake, pumping can never completely replicate a baby feeding at the breast, though it is important that a pump be as efficient as possible to comfortably stimulate milk let-down.”

Comfort is an important component of the new pump design. Its developers considered the shape and feel of the flanges; the strength, rhythm, and adjustability of the suction; and how to, as closely as possible, replicate the way babies trigger the release of milk by stimulation to the breast. In addition to comfort, Affinity™ Double Electric Breast Pump gives moms more of what they want in their breast pumping experience, including ease of assembly and cleanup and a discrete, lightweight design they can use to pump anywhere. Affinity™ Double Electric Breast Pump is also a more hygienic option, guaranteed to prevent mom’s milk from backing up into the tubing or motor—a common issue with other more expensive breast pumps.

Milk backing up into the tubing doesn’t just make clean-up more time-consuming, it can create a breeding ground for mold and bacteria. This creates a potential health hazard if ingested by the baby and increases the likelihood of mechanical breakdown—hassles Affinity™ moms will not have to face.

Lansinoh® Affinity™ Double Electric Breast Pump delivers on all of these points and more, including a combination of features not found in any other double electric breast pump:

  • Lansinoh® ComfortFit™ Flange features a soft rim that provides a soft, secure fit for mom and is an alternative to hard, plastic, rimless flanges used on many other breast pumps.
  • Lansinoh® Custom Expression ™ Technology allows mom to adjust pumping cycle and suction individually and with precision, to personalize her pumping experience, and mimic her baby’s nursing rhythm as closely as possible.
  • Two phases of milk expression: The Let-Down phase mimics how a baby elicits a let-down with short, quick bursts of suction. The Expression phase, where a mom can customize her pumping experience, draws milk out of the breast using separately adjustable cycle and suction. As moms can experience multiple let-downs during a feeding or pumping session, the Let-Down button feature offers moms the option of toggling back and forth to express even more milk in one pumping session.
  • Lansinoh® No-Milk-Backup Guarantee ensures breastmilk won’t back up in tubing and pump components, reducing the risk of mold or bacteria growth. As with the first generation Lansinoh® Double Electric Breast Pump, the Lansinoh® Affinity™ Double Electric Breast Pump offers this feature for easier cleaning and greater hygiene.
  • Lansinoh® Pump Controller gives mom the choice of fast, dual-breast pumping, or single-breast pumping when time is not of the essence or when she just needs to express milk from one breast.
  • Portable power lets mom pump anywhere, anytime using six AA or rechargeable batteries. Affinity™ also operates on 120V AC power.
  • Affordable, high-quality pump that mom can afford for herself, a sister, friend, or grandma-to-be can afford to give. At $150 MSRP, it’s a great value for a daily-use, double electric breast pump.

The Lansinoh® Affinity™ Double Electric Breast Pump is available at retailers including Walmart, Babies“R”Us, and Target and online at www.Diapers.com, www.Walmart.com, www.Target.com, www.Amazon.com, and www.drugstore.com.

To celebrate the launch of the Affinity™ Double Electric Breast Pump and World Breastfeeding Month, Lansinoh Laboratories is making August “Get Pumped” month. Look for tips on integrating your pumping schedule with at the breast feeding on the Lansinoh Laboratories sponsored blog, ByMomsForMoms. Join other moms in discussions all about how, where, and when they pump on the Lansinoh® USA Facebook page. Talk with Gina Ciagne, CLC, during her weekly #BFChat, a breastfeeding chat on Twitter, to get your pumping and breastfeeding questions answered by an expert. For more information about Lansinoh Laboratories and its product line, visit www.Lansinoh.com, @LansinohUSA, or call 1-800-292-4794.

ABOUT LANSINOH LABORATORIES, INC.

Founded in 1984 by a breastfeeding mother, Lansinoh Laboratories, Inc., Alexandria, Va., is a global leader of premium products by and for breastfeeding mothers. The company’s expanding product line is available in over 25,000 retail stores nationwide. The company is committed to developing new products that support mothers, babies, and personal health through internal product development and selective acquisitions.

PRESS RESOURCES:

Lansinoh® Affinity™ Double Electric Breast Pump product shot: http://bit.ly/cetayl

Lansinoh® Affinity™ Double Electric Breast Pump leaflet: http://bit.ly/dt73h4

Lansinoh® Product Brochure: http://bit.ly/cwjJm3

Evaluation units available to press and bloggers

Contacts

Press contact:
Gregory FCA
Robyn Ungar
Associate Vice President
Main: 610-228-2131
Robyn@GregoryFCA.com
or
Company contact:
Lansinoh Laboratories, Inc.
Mary Gordon
Main: 703-684-3165
MGordon@Lansinoh.com

Release Summary

The Latest Momovation by Lansinoh Laboratories: Introducing Affinity Double Electric Breast Pump.

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Contacts

Press contact:
Gregory FCA
Robyn Ungar
Associate Vice President
Main: 610-228-2131
Robyn@GregoryFCA.com
or
Company contact:
Lansinoh Laboratories, Inc.
Mary Gordon
Main: 703-684-3165
MGordon@Lansinoh.com