Rayovac Batteries Power Hot, New Paper Jamz™ Toy Via Exclusive Partnership

MADISON, Wis.--(BUSINESS WIRE)--Rayovac is pumping up the volume being named the official battery of Paper Jamz™, one of the most anticipated new products coming out of Toy Fair 2010. The exclusive partnership with WowWee™ Toys, the maker of Paper Jamz, names Rayovac the recommended power source of the battery-operated toy.

“We’re thrilled to be powering Paper Jamz fun which is sure to be the must-have toy of the year.”

“This unique partnership solidifies Rayovac’s reputation as a leading innovator by being named the official battery of this novel, one-of-a-kind toy,” said Kent Klagos, Division Vice President Rayovac Marketing. “We’re thrilled to be powering Paper Jamz fun which is sure to be the must-have toy of the year.”

Multi-Tiered Partnership

The multi-faceted Power Your Play partnership includes in-aisle planogram product merchandising at a vast array of the nation’s leading retailers. In addition to product placement, Paper Jamz products will feature Power Your Play instant rebate coupons for Rayovac batteries. Additionally, each brand will have a presence on their partner’s web site.

Advertising support for the unprecedented partnership includes an October co-branded free standing insert (FSI) featuring a Rayovac coupon and a mail-in $3 rebate with a purchase of both Rayovac batteries and Paper Jamz instruments. Additionally, Rayovac batteries will be featured alongside Paper Jamz toys in retailer circulars.

The multi-dimensional partnership also includes branded sponsorship of the Paper Jamz mall-tour featuring product demonstrations and sweepstakes in the country’s largest shopping malls. Additional layers to the robust marketing efforts include co-branding at in-store product displays as well as headlining interactive events where consumers will have the chance to unleash their inner rock star and get a hands-on feel for the ease of play and incredible fun the affordable toy offers. The partnership will also include a variety of consumer-facing social media activation elements to be announced at a later date.

“Rayovac is the ideal partner for WowWee Toys,” said Marc Rosenberg, WowWee spokesperson. “The Rayovac brand attributes of value and fun perfectly align with the Paper Jamz brand.”

For the “want-to-be-musician” in everyone, Paper Jamz from WowWee is the only affordable and innovative musical instrument (Guitars, Drums and Amps) that provides an instant rock star experience and open-ended play! The creative blend of technology, entertainment and just plain fun is made possible with Active Graphics Technology™, which allows for circuit-embedded paper, enabling anyone and everyone to play like a professional rock star by simply touching the paper surface! There are no strings attached (or needed) and no strings included for Paper Jamz, as it’s a self-contained unit. There is no plugging Paper Jamz into a computer or TV. The guitar and drums can be played in four modes, including:

Perfect Play – Users can play along with the three bonus tracks included while jamming on the guitar "perfectly" as though part of the band.
Rhythm Play - The rhythm of the music for each song can be controlled -- speeding up or slowing down based on personal choice.
Freestyle Play - The guitar can be played similar to a real guitar, as users can play real chords and create their own songs.
Karaoke Mode – Users can mute the vocals, drums or backing tracks to hear themselves sing and/or play.

All instruments include a volume control and earphone jack.

About Rayovac

Rayovac Corporation is a subsidiary of Spectrum Brands Holdings, Inc. and is a top manufacturer of consumer batteries in the United States and in Latin America. Spectrum Brands Holdings, Inc. is a global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, included in its portfolio of widely trusted brands are Rayovac®, Remington®, Varta®, George Foreman®, Black&Decker Home®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and HotShot®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings' businesses generate annual revenue from continuing operations in excess of $3 billion.

About WowWee

WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. With a focus on the development of breakthrough consumer robotic and electronic products, WowWee continues to forge new categories in personal robotics and entertainment with award-winning products that are imaginative and inventive. Consumers can see items from four distinct product lines -- WowWee Paper Jamz^(TM), WowWee Alive^(TM), WowWee Robotics^(TM), and WowWee Technologies^(TM). The WowWee group of companies maintains operations in Hong Kong, Carlsbad (California), Montreal (Canada), New York (New York), and Wauthier-Braine (Belgium). Log on to WowWee.com for more information.