Yayi International Adds Seasoned Sales Professional to Executive Team

TIANJIN, China--(BUSINESS WIRE)--Yayi International Inc., (OTC Bulletin Board: YYIN) (“Yayi International” or “the Company”), the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children, and adults in the People’s Republic of China (“China”), today announced the expansion of its executive team with the addition of Ms. Meiping Li as Sales Director, effective July 21, 2010.

Ms. Li brings more than 20 years of sales management expertise in the dairy product and pharmaceutical industries. Prior to joining Yayi International, she was General Manager of Healtheries, a New Zealand-based health food and supplement manufacturer that is best known for its “Healtheries” branded colostrum powder and “Natropure” branded infant formula in China. Previously, she served as National Sales Director at Fonterra Brands (China) Ltd., a New Zealand-based dairy producer, Regional Sales Director at Xi’an-Janssen Pharmaceutical Ltd., a member company of Johnson & Johnson Inc., and Sales Manager responsible for infant formula and formula for pre- and post-natal women, Greater North China at Wyeth Pharmaceutical Co., Ltd. Earlier in her career, Ms. Li was Sales Manager, Northeastern China at Lam Soon Hong Kong Group.

During her extensive career as a seasoned sales executive, Ms. Li has successfully managed and optimized sales growth and distribution networks for multinational dairy companies in China. She also has experience in effectively building, incentivizing and improving sales teams. Ms. Li received a bachelor’s degree in medicine from the College of Medicine at Capital Medical University in Beijing.

"We are pleased to add Ms. Li to our senior sales management team and expect her previous experience with international dairy and infant formula producers and leading pharmaceutical companies to help us further develop our sales and distribution platforms. Additionally, her extensive relationships working with sizable distributors will add much value to further building our distribution capability. Due to her background in medicine, we believe she will also play a key role in promoting the health benefits of our goat milk products," said Ms. Li Liu, Chief Executive Officer of Yayi International.

About Yayi International

Yayi International is the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children and adults in China. Its current formula product lines are targeted at the premium market segment and health-conscious consumers. The Company has a vertically-integrated production process. It sources raw goat milk from its proprietary dairy farms and neighboring goat dairy farmers on a long-term contract basis in milk collection centers, which ensures high quality control of its products. The Company's distribution network comprises of a nationwide footprint across China in 23 provinces and municipalities including domestic and multinational supermarkets, infant-maternity store chains, and drug stores as well as catalogue sales and a dedicated online store at Taobao.com.

Forward-looking Statements

This press release contains certain statements that may include 'forward-looking statements'. All statements other than statements of historical fact included herein are 'forward-looking statements'. These forward looking statements are often identified by the use of forward-looking terminology such as 'believes,' 'expects' or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.