WOBURN, Mass.--()--Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading global provider of text imaging solutions, has added the Elegy™ typeface to the company’s ITC® font collection. An ornate script design, Elegy is based on the original International Typeface Corporation logo, drawn by the legendary typeface designer, Ed Benguiat. Elegy can be licensed and downloaded from the company’s Fonts.com, ITCFonts.com and Linotype.com e-commerce sites.
“I felt strongly that Ed’s hand lettering of the ITC logo deserved to be captured as a complete typeface that graphic communicators could finally enjoy.”
“For 40 years, one of the most frequently asked questions about ITC has been, ‘how can I get the font of the script used in the ITC logo?’,” said Allan Haley, director of words and letters at Monotype Imaging. “Now you can. The design brings out the grace, verve and remarkable elegance of the original logotype.”
With permission from Benguiat, Jim Wasco, senior type designer at Monotype Imaging, undertook the Elegy design project, which spanned two years. “I felt strongly that Ed’s hand lettering of the ITC logo deserved to be captured as a complete typeface that graphic communicators could finally enjoy.”
Wasco’s approach during the design process was to maintain the spontaneity and flowing attributes of the letterforms and their hairline strokes. Characters were drawn evenly in weight to aid readability, while letterspacing was fine-tuned to achieve high-quality representation at various text sizes. The resulting design incorporates Benguiat’s drop caps, flourishes and details from the original ITC logo. Elegy also supports old style figures, arbitrary fractions, proportional numbers, tabular numbers, discretionary ligatures and contextual alternate characters.
“Jim Wasco has done a magnificent job of turning my logo into a great typeface design,” Benguiat said.
Benguiat, who teaches at the School of Visual Arts in New York City, has designed more than 600 typefaces, including widely used designs such as the ITC Bookman®, ITC Souvenir®, ITC Edwardian Script™, and the self-titled ITC Benguiat® and ITC Benguiat Gothic™ faces. He has also created logotypes for major publishing brands such as “The New York Times,” “Playboy” and “Sports Illustrated.” In 2000, Benguiat was inducted into the Art Directors Club Hall of Fame.
The name, Elegy, was chosen as a tribute to Aaron Burns, one of the original founders of ITC, which Benguiat also helped to establish in 1970. In addition to designing typefaces, Benguiat’s role at ITC included art direction for the company’s quarterly U&lc™ publication (Upper & Lowercase), which covered design and typography.
Typeface availability
Elegy can be viewed, purchased and downloaded from www.fonts.com, www.itcfonts.com and www.linotype.com. Customers may also contact Monotype Imaging in the U.S. toll-free at 800-424-8973, or in Europe at +44 (0)1737 765959, or 001781 970-6020, option 2. Linotype in Germany can be reached at +49 (0) 6172 484-418. Customers from other parts of the world may dial 001 781 970-6020 (U.S.).
Elegy is available in the OpenType® format, which supports both Windows® and Macintosh® platforms. Elegy is an OpenType Pro font, a classification that supports advanced typographic features and effects, such as the automatic insertion of old style figures, ligatures and small capital letters. Elegy also supports the English and Romance languages, in addition to most Central European and Eastern European languages.
About Monotype Imaging
Monotype Imaging combines technology with design to help the world communicate. Based in Woburn, Mass. with offices in the U.S., Europe and Asia, Monotype Imaging brings text imaging and graphical user interface capabilities to consumer electronics devices such as laser printers, copiers, mobile phones, digital televisions, set-top boxes, navigation devices, digital cameras, e-book readers and consumer appliances. The company also provides printer drivers and color imaging solutions to printer manufacturers and OEMs (original equipment manufacturers). Monotype Imaging technologies are combined with access to more than 13,000 typefaces from the Monotype®, Linotype® and ITC typeface libraries – home to some of the world's most widely used designs, including the Times New Roman®, Helvetica® and ITC Franklin Gothic™ typefaces. Fonts are licensed to creative, business and Web professionals through e-commerce portals, direct and indirect sales and custom design services. Monotype Imaging offers industry-standard font solutions that support all of the world's major languages. Information about Monotype Imaging can be found at www.monotypeimaging.com.
Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Times New Roman is a trademark of The Monotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Linotype is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Helvetica is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH. ITC, ITC Bookman, ITC Souvenir and ITC Benguiat are trademarks of International Typeface Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. ITC Edwardian Script, ITC Benguiat Gothic, ITC Franklin Gothic and U&lc are trademarks of International Typeface Corp. and may be registered in certain jurisdictions. Windows and OpenType are either registered trademarks or trademarks of Microsoft Corp. in the U.S. and/or other countries. Macintosh is a trademark of Apple Inc. registered in the U.S. Patent and Trademark Office and other countries. All other trademarks are the property of their respective owners. © 2010 Monotype Imaging Inc. All rights reserved.
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