John Henry Company Launches BloomIQ.com Website

New gardening website connecting gardeners with plants and design ideas

NEW YORK--(BUSINESS WIRE)--John Henry®, a Multi Packaging Solutions Company and leader in print, packaging and merchandising solutions for the horticulture industry, expands its offering to include BloomIQ.com, an internet resource for novice and experienced gardeners looking for inspiration and practical gardening information. The site offers design ideas, plant information, and shopping tools to help consumers plan their gardens and find what they need at the garden center.

“With the direct ties the site creates with gardeners, we are looking forward to gaining insights into their interests and priorities which we can share with our customers.”

Recognizing that gardeners are looking for help in designing containers, window boxes, hanging baskets, or garden beds, and in selecting plants for their growing conditions, BloomIQ.com includes browsable garden collections, searchable plant information, and useful tips for selecting plants.

Developed by gardening experts, the design collections feature a selection of popular gardening themes based on color palettes, light conditions, wildlife, etc. The site also highlights individual plants that offer new and exciting garden possibilities. Gardeners looking for specific plants can search for useful care information and ideas for companion plants.

In addition to the website, BloomIQ.com is available as a full merchandising program, including branded tags with a website address and 2D barcode that link the tag to the BoomIQ.com website. Tags can be customized with plants photos and companion plant suggestions using Image Ease® design templates, John Henry’s online 24/7 ordering system.

“We are excited about the launch of BloomIQ.com, which speaks to a new generation of gardeners and invites them to explore creative possibilities,” says Kristi Huffman, Vice President, John Henry Horticulture, “With the direct ties the site creates with gardeners, we are looking forward to gaining insights into their interests and priorities which we can share with our customers.”

“BloomIQ.com connects gardeners with plants in new ways to encourage personal expression and take the anxiety out of gardening.” commented Erin Willigan, Vice President of Marketing, “By connecting with gardeners at home through the website and at the garden center through the plant tags, we are uniquely positioned to assist in both planned and impulse purchases.”

About John Henry®, a Multi Packaging Solutions Company

John Henry® is a Multi Packaging Solutions company. MPS is a leader in print and packaging, offering an array of solutions for the horticultural, entertainment, health, and beauty markets. Founded by Marc Shore, the company has a seasoned management, sales and design team with vast experience in print and packaging. The company has a global network of manufacturing facilities and is unique in its depth of industry experience, breadth of technologies and range of resources. More information is available at www.jhc.com and www.multipkg.com.

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