SuperMedia Integrates QR Code Technology to SuperYellowPages and SuperpagesDirect Direct Mail

DALLAS--(BUSINESS WIRE)--SuperMedia (NASDAQ:SPMD) today announced Quick Response (QR) code technology will be integrated into Verizon® SuperYellowPages, Frontier^®Superpages and SuperpagesDirect® direct mail, providing consumers with direct access to download the free SuperpagesMobile® application, view and search from their local Superpages home page, register for SuperMedia’s free SuperGuarantee® program and view online local coupons.

“By implementing the QR codes on the book covers and our direct mail pieces, we are opening up new avenues for our clients and providing a valuable resource for consumers.”

“While QR codes are relatively new in the U.S., consumers internationally have embraced QR codes as a way of accessing information quickly and easily,” explained Sandra Crawford Williamson, chief marketing officer of SuperMedia. “In fact, if you were in Japan today, you wouldn’t be able to walk down the block without seeing consumers pulling out their mobile devices and scanning QR codes on packaged goods, billboards, trucks, magazines and other mediums. As the mobile market continues to grow in the U.S. and our SuperpagesMobile app continues to receive rave reviews, it makes all the sense in the world to connect our print products with our mobile.”

According to BIA/Kelsey, the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media, SuperMedia is the first U.S. Company to utilize QR codes nationally on the covers of its Yellow Pages.

“SuperMedia continues to innovate in order to distinguish themselves from their competition,” said Neal Polachek, president, BIA/Kelsey. “The QR code will introduce SuperMedia and its clients to consumers who may otherwise not use Superpages.com.”

QR codes, two-dimensional barcodes that are scanned using a smartphone code reader, store information that can be made available on consumers’ mobile devices. SuperMedia QR codes will be located on the cover and in the SuperYellowPages as advertisements promoting SuperMedia. When the QR code is scanned from the front cover, it will prompt the user to download the free SuperpagesMobile app. Scanned SuperMedia ads with the QR codes in the SuperYellowPages will prompt users to register for the SuperGuarantee program.

Consumers scanning the QR code on the back of SuperpagesDirect card packs will be taken to an array of local online coupons on Superpages.com.

QR codes allow SuperMedia to link traditionally offline content from the SuperYellowPages and SuperpagesDirect to an online channel accessible via a smartphone’s web browser.

How it Works

Download a QR code reader application to your smartphone (if your phone doesn’t already have one). Many QR code reader applications are free.
Access the QR code reader – which will act like a camera – and take a picture of the QR code appearing on the cover and in the SuperYellowPages and back cover of SuperpagesDirect.
A picture of the QR code with the Superpages.com URL will appear on the screen.
Click on URL and be taken to your local Superpages.com page where you can download the SuperpagesMobile app or to an array of local online coupons.

“We want to be sure consumers connect easily to our clients whenever and wherever they are whether online, with the book, their mobile device or in their mailbox,” said Williamson. “By implementing the QR codes on the book covers and our direct mail pieces, we are opening up new avenues for our clients and providing a valuable resource for consumers.”

Forward-Looking Statements

Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words "believe," "will," "would," "propose," "anticipate," "foresee," and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia's periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia LLC's Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC’s subsequent Quarterly Reports on Form 10-Q.

About SuperMedia LLC

SuperMedia LLC (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.

SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier®Superpages, Superpages.com®, EveryCarListed.com®, SuperpagesMobile® and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com.

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