Research and Markets: The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause Combines Big-Picture Management and Strategic Decision-Making Tips

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bc8fd8/the_nonprofit_mark) has announced the addition of John Wiley and Sons Ltd's new report "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" to their offering.

“The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause”

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

• Includes cost-effective strategies and proven tactics for nonprofits
• An ideal resource for thriving during challenging times
• Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Key Topics Covered:

• Foreword (Katya Andresen).
• Preface: Why I Wrote This Book.
• Acknowledgments.
• The Author.
• Introduction: How to Use This Book.
• PART ONE Getting Ready to Do It Right.
• CHAPTER ONE Ten New Realities for Nonprofits.
• CHAPTER TWO Nonprofit Marketing Plans in Theoryand in the Real World.
• CHAPTER THREE Listen to the World Around You.
• PART TWO Writing a Quick-and-Dirty Marketing Plan for a Specific Program.
• CHAPTER FOUR Define Your Audiences: Who Do You Want to Reach?
• CHAPTER FIVE Create a Powerful Message: What Do You Want to Say? .
• CHAPTER SIX Deliver Your Message: How and Where Are You Going to Say It?
• CHAPTER SEVEN Spread Your Message Further by Telling Great Stories.
• PART THREE Building a Community of Supporters Around You.
• CHAPTER EIGHT Make It Easy to Find You and to Connect with Your Cause.
• CHAPTER NINE Become an Expert Source for the Media and Decision Makers.
• CHAPTER TEN Stay in Touch with Your Community of Supporters.
• CHAPTER ELEVEN Adopt an Attitude of Gratitude.
• CHAPTER TWELVE Empower Your Fans to Build More Support for You.
• PART FOUR Doing It Yourself Without Doing Yourself In.
• CHAPTER THIRTEEN Find the Time: Get More Done in Fewer Hours.
• CHAPTER FOURTEEN Find the Talent: Keep Learning and Get Good Help.
• CHAPTER FIFTEEN Find the Treasure: Market Your Good Cause on a Tight Budget.
• CHAPTER SIXTEEN Conclusion: How Do You Know Whether You Are Doing a Good Job?
• Notes.
• Glossary of Online Marketing Terms.
• Accessing the Companion Website.
• Index

Author:

Kivi Leroux Miller is the founder of NonprofitMarketingGuide.com, one of the leading sources of information and guidance for nonprofit organizations with limited resources. Leroux Miller is a communications consultant, trainer, and blogger.

For more information visit http://www.researchandmarkets.com/research/bc8fd8/the_nonprofit_mark.