CORRECTING and REPLACING National Cheesecake Day is Today (July 30) and The Cheesecake Factory is Offering Any Slice for Half Price

New Reese’s Peanut Butter Chocolate Cake Cheesecake to Benefit Feeding America

--(BUSINESS WIRE)--Please replace advisory dated July 30, 2010, with the following corrected version due to multiple revisions.

NATIONAL CHEESECAKE DAY IS TODAY (JULY 30) AND THE CHEESECAKE FACTORY IS OFFERING ANY SLICE FOR HALF PRICE

New Reese’s Peanut Butter Chocolate Cake Cheesecake to Benefit Feeding America

What	Today, July 30 is National Cheesecake Day and The Cheesecake Factory is celebrating by offering guests who dine in any slice for half price. Choose from more than 30 flavors!
	The Cheesecake Factory will debut its newest flavor – Reese’s® Peanut Butter Chocolate Cake Cheesecake – featuring chunks of Reese’s Peanut Butter Cups baked in Original Cheesecake with layers of delicious Fudge Cake and Caramel.
	Yesterday, American Idol winner Lee DeWyze and his fellow Season 9 Finalists were the first to taste the new cheesecake in Virginia Beach, Va.
	With the introduction of the Reese’s Peanut Butter Chocolate Cake Cheesecake, The Cheesecake Factory is continuing its partnership with Feeding America. The Cheesecake Factory will donate the equivalent of 3.5 million meals through proceeds from each slice sold. Feeding America is the nation’s largest hunger-relief organization, which helps to feed more than 37 million hungry Americans each year. The Cheesecake Factory has donated more than $1.2 million to Feeding America over the past two years.
	For more information, visit www.TheCheesecakeFactory.com.
When	Friday, July 30, 2010
	All day – Find local business hours at www.thecheesecakefactory.com/locations
Where	148 restaurants throughout the U.S. (dine in only)
Visuals	* Lines of guests waiting to enjoy any slice for half price.
	* The Cheesecake Factory managers to talk about cheesecake flavors, and how many guests they expect to serve on National Cheesecake Day.
	* Whole cakes and slices of the new Reese’s Peanut Butter Chocolate Cake Cheesecake.
B-ROLL	American Idol Season 9 Winner Lee DeWyze and other finalists get the first taste of the Reese’s Peanut Butter Chocolate Cake Cheesecake B-roll is available via You Send It:
	http://tinyurl.com/nationalcheesecakedayIdols
	General Cheesecake Factory B-Roll is available via You Send It:
	http://tinyurl.com/nationalcheesecakeday

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