Company Profile for NBFog Inc.

--(BUSINESS WIRE)--Today more than three out of every four Americans participate in some form of outdoor recreation each year. Americans spend money, create jobs and support local communities when they get outdoors. Simple, healthy outdoor activities such as hiking, biking, camping, fishing, hunting or wildlife viewing generate enormous economic activity and influence and fuel a far-reaching ripple effect that touches many of the nation’s major economic sectors. According to Southwick Associates, total economic impact of the outdoor marketplace is approaching $1 trillion. This Outdoor Lifestyle economy touches more than 8 percent of America’s personal consumption expenditures – more than 1 in every 12 dollars circulating in the economy today.

NBFog Inc. is a multi-discipline company focused on brand building, sales management outsourcing, technology/media management and business process outsourcing for the Outdoor Lifestyle community. NBFog is focusing its strategies and activities, initially, toward companies in the Hunting, Fishing, Shooting Sports, Camping and other Active Outdoor Recreation industries that desire to extend their brands beyond their current product offerings and/or abilities.

NBFog will direct management of these brands by offering a full complement of services such as brand extension strategies (roadmaps), brand licensing, category management, distribution strategies, media/marketing management, contracts, licensing operations, royalty accountability and audits, relationship database management, license renewals, brand demand generation, etc. NBFog may work with their clients more deeply by offering capital in return for equity, structured debt, supply chain and corporate advisory services. Such services include multimedia management, information technology support, human resources and benefits, accounting/bookkeeping and executive coaching.

NBFog Inc. is based in Austin, Texas, with offices in Salt Lake City, Utah, and Oxford, Mississippi.

Company:	NBFog Inc.
Headquarters Address:	700 Lavaca
	Suite 1400
	Austin, TX 78701
Main Telephone:	512.334.6200
Website:	http://www.nbfog.com
Type of Organization:	Private
	IRPR
Industry:	Consulting
Key Executives:	CEO: Mike Callahan
	CMO: Sammie Knight
	COO: Randy Russell
Investor/Public Relations
Contact:	Jason Otteson
Phone:	512.203.5070
Email:	Jason(at)nbfog.com