PASADENA, Calif.--()--Disney Store celebrated the first east coast opening of its newly-designed store today with a grand opening event at Roosevelt Field mall in Garden City, New York. Disney∙Pixar’s Buzz Lightyear made a special appearance to welcome guests, and members of the Variety Boys & Girls Club of Queens were there to “unlock the imagination” and enjoy a special tour of the new high-tech, interactive store. As special guests, the Boys and Girls Club kids were treated to a private reading of a Disney Digital Book brought to life by the 12-foot wide curved screen in the 360-degree Disney Store Theatre. Disney Store provided each child with a Toy Story backpack to kick off the back-to-school season and Disney Publishing Worldwide provided a free subscription to Disney Digital Books.
“Disney Store has had a presence in Roosevelt Field for more than 20 years”
“We have already experienced an overwhelmingly positive response from guests visiting our newly designed Montebello, CA location, and will build upon that success with the opening of our Roosevelt Field store,” said Molly Adams, vice president/general manger, Disney Store North America. “The magical experiences and interactive features of the new store design set the stage for us to truly showcase the storytelling details of our exclusive product assortment and we are so excited to share it for the first time with our east coast guests.”
“Disney Store has had a presence in Roosevelt Field for more than 20 years,” said Dan Ojeda, store manager for Roosevelt Field Disney Store. “We are excited to share this moment with the community and hope they will visit us often to create special memories with their family and share many magical moments with us.”
With the successful worldwide launch of the new design in June at The Shops in Montebello in Montebello, CA, and the Disney Store in Madrid, Spain, Disney Store positioned itself as a premier immersive retail destination. Initial data has shown that guests are extending their visit in the newly-designed stores for up to 30 minutes as they enjoy the Disney Princess castle with magic mirror, Disney∙Pixar CARS-branded RIDEMAKERZ custom car building experience, view content in the Disney Store Theatre, and engage with the many magical elements throughout the store.
This fall, Disney Store will open a newly-designed store at Cherry Hill Mall in Cherry Hill, New Jersey. In 2010, Disney Store plans to reveal the new design at several locations throughout the United States including The Shops at Mission Viejo in Mission Viejo, CA; North State Street in Chicago, IL, (Block 37 Complex); Freehold Raceway Mall in Freehold, NJ; NorthPark Center in Dallas, TX; Santa Monica Place in Santa Monica, CA; International Plaza in Tampa, FL; Fashion Valley in San Diego, CA; Disney Store on Stockton Street in San Francisco, CA; and a two-story Disney Store in Times Square in November.
With each new store opening in 2010, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation in the United States.
To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.
For more information, please visit www.disneyconsumerproducts.com/press/us.
About Disney Digital Books
Disney Digital Books is a library of over 600 new and classic Disney stories from Disney Publishing Worldwide that lets children discover the joy of interactive reading with their favorite Disney books in a robust and safe online environment. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines, with over 250 million children’s books and over 400 million children's magazines sold each year. Disney Publishing Worldwide includes the vertically integrated publishing imprints Disney Book Group in the U.S., Disney Libri in Italy and Libros Disney in Spain as well as an extensive worldwide licensing structure. DPW also publishes a range of children’s magazines globally including Topolino, Le Journal de Mickey and Donald Duck as well as family titles in the U.S. which include Disney FamilyFun and Disney en Familia. Disney English is DPW’s English language learning business, including Disney English centers in China and a worldwide retail licensing program. Headquartered in White Plains, NY, Disney Publishing Worldwide publishes books and magazines in 85 languages in 75 countries.
About Disney Store
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is an affiliate of Disney Consumer Products, the business segment that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Italy and Portugal, in addition to an online store, disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney (NYSE: DIS), one of the world's largest and most successful entertainment companies.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6378659&lang=en
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