ExactTarget Posts Record Revenue in Second Quarter

Company Sees 38% Year-Over-Year Growth, Reports Increased International Revenue

INDIANAPOLIS--(BUSINESS WIRE)--ExactTarget, a global provider of email marketing and interactive marketing solutions, announced today it posted record performance in the second quarter, boosting revenue by 38 percent over the same period in 2009.

“Our record-setting revenue provides additional resources to aggressively invest in research and development, expanded technologies, social media innovation and our rapidly growing international operation.”

The increase in revenue marks the 38th consecutive quarter of growth for the company that welcomed new clients and key renewals in the quarter including Best Buy, Cisco Consumer Products, Groupon, Kelley Blue Book, Food Lion, Visit London, Ministry of Sound and Benefit Cosmetics.

“Our clients’ success in achieving unparalleled results from our interactive marketing platform and professional services offerings continue to fuel our growth around the world,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Our record-setting revenue provides additional resources to aggressively invest in research and development, expanded technologies, social media innovation and our rapidly growing international operation."

Key highlights of ExactTarget’s second quarter performance include:

• increasing revenue generated outside of North America by more than 150 percent over the same period in 2009;
• introducing major enhancements to the ExactTarget application, including an expanded suite of automation tools, increased speed for mission-critical sends and an enhanced user interface;
• launching the next generation of CoTweet Enterprise with expanded capabilities to manage multiple Twitter accounts while adding key CoTweet clients including Delta Air Lines and Aurora Fashions, among others; and
• adding more than 80 employees to serve the company’s growing base of customers around the globe, bringing total company employment to nearly 700.

The news of ExactTarget’s record-setting quarter follows Forrester Research naming ExactTarget a “leader” in email marketing and awarding the company a perfect 5 of 5 in the Customer Category of “The Forrester Wave: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.” To download the report, visit www.ExactTarget.com/Wave09.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.