Todd Trautz Promoted to Vice President of Research Services at InsightExpress

STAMFORD, Conn.--(BUSINESS WIRE)--InsightExpress, a leading digital marketing research firm, announced today the promotion of Todd Trautz to Vice President of Research Services within the company’s Custom Marketing Research team, effective immediately. As Vice President of Research Services, he will be responsible for InsightExpress’ custom research analytic department, managing the team’s reporting capabilities and delivery, the application of advanced analytical methodologies, and the development of custom research survey designs.

“Todd has made significant contributions to InsightExpress over the past five years. He is thorough, precise and dedicated to exceeding client expectations. I am pleased to congratulate Todd on his well deserved promotion and wish him continued success and growth in the future.”

An experienced, dedicated and skillful researcher, Trautz joined InsightExpress in 2005. He has extensive knowledge of market modeling, conjoint, and choice-based methodologies. Trautz is also highly proficient in designing, managing and executing custom research projects related to the tracking and importance of brand health.

Prior to joining InsightExpress, Trautz spent five years with Millward Brown where he gained expertise in advertising effectiveness, communications assessment, media evaluation, brand performance monitoring, and marketing accountability. He managed research both globally and domestically for top brands across various industries, including financial services, CPG and Telecommunications.

Trautz holds a Juris Doctorate from Western New England School of Law, as well as dual Bachelor degrees in Economics and Political Science with a minor in Philosophy from Fairfield University. An accomplished trial attorney and a member of both Maine and Connecticut Bars, he has argued cases in both the Appellate and Supreme courts in Connecticut. He resides in Shelton, CT with his wife and their three boys.

Marc Ryan, Senior Vice President, Chief Research Officer of InsightExpress commented, “Todd has made significant contributions to InsightExpress over the past five years. He is thorough, precise and dedicated to exceeding client expectations. I am pleased to congratulate Todd on his well deserved promotion and wish him continued success and growth in the future."

About InsightExpress

InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.