LOS ANGELES & PETALUMA, Calif.--()--CyberDefender Corporation (NASDAQ: CYDE), a provider of Internet security software, utilities and Live PC Support services that work together to maximize online safety for consumers, today announced that it has entered into an agreement to deploy a new eCommerce platform from MarketLive designed to enhance customer engagement and drive customer acquisition and retention. This robust platform, which is scheduled to launch in the fourth quarter of 2010, supports the company’s strategic initiatives aimed at improving subscription renewals and increasing customer conversions.
“We look forward to helping CyberDefender build a rich eCommerce site, designed to strengthen customer loyalty and shopper engagement”
In an effort to enhance user experience, CyberDefender’s new eCommerce site will leverage MarketLive’s array of online marketing technologies including personalization, email segmentation and customization, and rich automated customer life cycle marketing. Additionally, CyberDefender plans to deploy the MarketLive platform’s multiple currency capabilities to support the company’s planned international expansion initiatives.
“Our agreement with MarketLive is another example of our investment in enterprise-level infrastructure that we expect will support our broad-based growth initiatives,” said CyberDefender CEO Gary Guseinov. “We expect MarketLive’s best-of-breed eCommerce platform will enable CyberDefender to significantly improve user experience on our site, which we expect to strengthen customer relationships and increase renewal rates and sales. As we continue to grow domestically and begin to carry out our international expansion strategy, we believe this innovative platform will provide us with information and resources we can use to more effectively engage with our customers throughout the world.”
“We look forward to helping CyberDefender build a rich eCommerce site, designed to strengthen customer loyalty and shopper engagement,” said Ken Burke, MarketLive Founder. “We welcome CyberDefender to the MarketLive family and look forward to working with them as they better utilize the online channel for growth.”
ABOUT CYBERDEFENDER
CyberDefender Corporation [NASDAQ: CYDE] is a provider of Internet security software, utilities and Live PC Support services that work together to provide maximum safety for consumers in a digital world. CyberDefender develops and markets antispyware/antivirus software and remote, live tech support services. In addition, CyberDefender offers identity protection and computer optimization services. With millions of active users on its cloud based Collaborative Internet Security Network, CyberDefender leverages the power of community to protect its customers from the rapidly growing number of new online threats every year. CyberDefender products are fully compatible with Microsoft's XP, Vista, and 7 Operating systems. All products are available at http://www.cyberdefender.com.
ABOUT MARKETLIVE
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling™ methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Sport Chalet, Intermix, Gaiam, Helzberg, and Party City, Armani/Exchange and many others.
FORWARD LOOKING STATEMENTS
Statements in this press release that are not statements of historical or current fact, such as CyberDefender's expectation of increased sales, renewal rates, customer conversions and future revenue growth and profitability, constitute "forward-looking statements" under Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause CyberDefender's actual results to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Factors that could cause CyberDefender's results to be materially different from the forward-looking statements include whether CyberDefender will be able to find financing when and as it needs it and whether CyberDefender's revenues will eventually exceed its expenses. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in CyberDefender's reports and registration statements filed with the Securities and Exchange Commission, which are available for review at http://www.sec.gov/.
Facebook
Twitter
LinkedIn
Delicious
Reddit
StumbleUpon
Digg
MySpace
Newsvine
Google Bookmark
Yahoo! Bookmark
Email
Email 
