Everyone Wins with California Pizza Kitchen’s Thank You Card Program

Customers Now Have Two Ways To Win Prizes and $100,000

LOS ANGELES--(BUSINESS WIRE)--California Pizza Kitchen, Inc. (CPK) (NASDAQ: CPKI) home of the Original BBQ Chicken Pizza and other innovative hearth-baked pizzas, made-to-order pastas, creative salads, appetizers, soups, sandwiches and desserts, launched today their Thank You Card Program. Starting today and running through October 8, 2010, CPK will give out 2.7 million Thank You Cards to customers dining at their full-service restaurants across the nation. Each party will receive a sealed envelope with their check, which contains a guaranteed prize, ranging from 10 percent off a meal to $25,000.

“The Thank You Card Program continues to be a great success and this year we are giving customers a chance to not only win once, but twice with the addition of the $100,000 sweepstakes”

This year, CPK is also holding a $100,000 sweepstakes, giving customers an opportunity to win twice. Customers can enter the online drawing at www.cpk.com/thankyou or on their mobile phone by entering the unique code they received from the inside of the envelope that was opened at the restaurant.

The sealed envelopes are to be opened only by a CPK manager upon the guests’ return, and diners will have until October 8, 2010 to redeem their prizes.

Prizes include:

• $100,000 online sweepstakes
• $25,000 in cash *
• $5,000 in cash *
• $2,500 in cash *
• $1,000 in cash *
• Four Seasons Hotel Los Angeles at Beverly Hills – Round-trip airfare on Jet Blue Airways and four-night stay at the Four Seasons Hotel in Beverly Hills, CA
• $1,000 Shopping Spree at Neiman Marcus
• Five Star trip to Hawaii - Round-trip airfare on Jet Blue Airways and a five-night stay at a five star hotel in Hawaii
• Frozen Pizza for a Year - Awarded as fifty-two (52) coupons for free CPK frozen pizza, valid at any grocer where product is available
• 10 to 50 percent off your check on your return visit to CPK

*Cash prizes are awarded as a check within 60 days of eligibility verification.

“The Thank You Card Program continues to be a great success and this year we are giving customers a chance to not only win once, but twice with the addition of the $100,000 sweepstakes,” said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. “CPK would not be the great restaurant destination it is without the loyalty of our amazing customers; this program is our way of saying thanks.”

For complete program details and official contest rules, please visit www.cpk.com.

About CPK

California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining chain featuring an imaginative line of hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of distinctive pastas, salads, appetizers, soups, sandwiches and desserts. Of the chain's 261 restaurants, 206 are company-owned and 55 operate under franchise or license agreements. CPK premium pizzas are also available to sports and entertainment fans at three Southern California venues including Dodger Stadium, Angel Stadium of Anaheim and STAPLES Center. Also included in the Company's portfolio of concepts is LA Food Show Grill & Bar, which has locations in Manhattan Beach and Beverly Hills, California. The Company also has a licensing arrangement with Nestle S.A. to manufacture and distribute a line of California Pizza Kitchen premium frozen products. For more details, visit www.cpk.com.