Javalution Coffee Company (JCOF) Completes $1.2 Million Financing

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Javalution Coffee Company (Pink Sheets: JCOF), (JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Café La Rica, as well as the category creator of functional gourmet coffee announces the completion of a $1,200,000 capital raise. Scott Pumper, President, disclosed that the offering was oversubscribed by a significant ratio. Mr. Pumper said, “We are proud to have so quickly arranged financing in this challenging capital market.” He stated further, “I appreciate the confidence shown by all the shareholders and affiliates that participated in this financing.”

“We are proud to have so quickly arranged financing in this challenging capital market.”

Dave Briskie, CEO of Javalution Coffee Company, stated, “We are confident the combination of this financing along with our new alliance, disclosed last week, with Richmont Holdings are the key ingredients we need to soon bring us to profitability.” Mr. Briskie disclosed that the company will be releasing 6 month ending numbers next week.

Javalution was founded in 2003 and launched its direct sales force in July of 2009. The company owns and operates its own roasting facility. Javalution Coffee Company’s roasting operation, which operates under the name CLR Roasters, proudly holds organic and fair trade certifications. CLR is an experienced supplier of all types of coffees. JavaFit, marketed exclusively via the companies direct sales organization, offers a complete line of 100% Arabica gourmet coffees that include Diet Plus 62 (high energy, fat-burning); Immune Plus Multi-Vitamins; Energy Extreme 62 (stimulates metabolism, increases fat oxidation and enhances exercise performance); Focus Plus Multi-Vitamins; Impact (enables the body to activate its natural healing ability); decaf and original roast.

Richmont’s team includes experts in finance, marketing, sales, operations, and strategic business planning. Over the years its team has helped build brands and grow sales in such varied fields as personal care products, food and hospitality, office products, international trading, and banking.