Neiman Marcus Leverages Brickfish® Platform for its “What's Your Passion for Fashion? Challenge - Round 1”

SAN DIEGO--(BUSINESS WIRE)--Brickfish, the award winning social media solution, has once again teamed up with Neiman Marcus, the premier luxury retailer, to power its “What's Your Passion for Fashion? Challenge - Round 1.” The program, located at www.neimanmarcus.com/passionforfashion, invites fashionistas to pull together looks for Fall using provided Neiman Marcus assets. Entrants must select at least one item from the dresses, tops, outerwear, pants, skirts, jackets, shoes, jewelry, handbags, and accessories categories to create their looks and then describe why their looks are perfect for Fall fashion. Forty-two finalists will be selected from Round 1 to move onto Round 2 for the chance at a $5,000 gift card.

“Indulge in a pantsuit, go for green and give your footwear the boot! A Fall must-have. Passion for Fashion lets you take all the season's best trends for a spin and turn the runway into your reality”

"Indulge in a pantsuit, go for green and give your footwear the boot! A Fall must-have. Passion for Fashion lets you take all the season's best trends for a spin and turn the runway into your reality,” said Ken Downing, Senior Vice President Fashion Director for Neiman Marcus.

The “What's Your Passion for Fashion? Challenge - Round 1” program will help generate buzz and awareness around Neiman Marcus’ Fall Fashion collection, while introducing all the new styles available. With the Brickfish Entry Editor, entrants will be able to put together looks they would ‘Fall’ for, and immediately shop them. As part of the “What's Your Passion for Fashion? Challenge - Round 1” program development, Brickfish created a customized version of the Entry Editor, which allows entrants to create their own personalized Fall looks using Neiman Marcus’ assets. Specific products from Neiman Marcus are integrated into the Entry Editor and linked to the identical product on the Neiman Marcus Web site to help increase product promotion, drive traffic and encourage consumer interaction with Neiman Marcus and its Fall Fashion collection.

Brands, agencies and publishers use Brickfish’s platform to launch online advertising and marketing programs targeted at the social networking audience. Brickfish programs enable brands to ignite consumer conversations by creating brand evangelism, passion in a peer-to-peer manner, and by optimizing the power of social media. Consumers create brand friendly UGC and share it within their social networks. Brickfish's patent-pending Viral Map® and Geo View technologies provide detailed real-time data on viral activity across the Web and geographically. This strategic viral marketing platform generates extensive brand awareness, engagement, reach, and results--all of which are trackable, providing clients with incredibly valuable qualitative and quantitative data.

The “What's Your Passion for Fashion? Challenge - Round 1” social media program ends August 26^th, 2010 11:30 PM (PT). Round 2 will begin on or around September 10^th, 2010 12:00 AM (PT) and will end on or around September 24, 2010 at 11:30 PM (PT). *Dates and times subject to change pending Round 1 winner confirmation and notification. For complete details, please visit www.neimanmarcus.com/passionforfashion. For more information about Brickfish, please visit www.brickfish.com/company.

About Neiman Marcus

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.

About Brickfish®

Brickfish® is the performance-based Cost Per Engagement® (CPE®) social media solution that has generated 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike. Its patent pending Viral Map® and Geo View technologies track reach, frequency, and viral activity in real time across the global Web. Brickfish is a Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign.

Cost Per Engagement and CPE are registered trademarks of Brickfish.