Symplified CEO to Present Cloud Identity Management Success Stories at Burton Group Catalyst Conference

Eric Olden to Participate in Thought Leader Panel on Solving Cloud Identity Management Challenges

--(BUSINESS WIRE)--Symplified:

“The Industry Perspective on Cloud-Based Identity Challenges”

WHO:	Eric Olden, founder and CEO of Symplified, the Cloud Security Company. Mr. Olden is a serial entrepreneur, and an expert on identity and access management. He holds US Patent #6,460,141 for his pioneering designs for Web identity, and co-authored the AuthXML specification, which served as the foundation for the SAML identity federation standard. He is considered one of the founding fathers of federation. Previously, Mr. Olden co-founded and was CTO of Securant Technologies which helped create a new security segment, Web Access Management, now a $1B market category. As CTO of Securant, he led product strategy and drove industry innovations that ultimately led to the acquisition of Securant by RSA Security for $140 million in the largest security M&A transaction of 2001. Mr. Olden is also an angel investor and actively involved with several IT security start-ups. At Symplified, he drives the company’s vision, directing the evolution of the Symplified platform to provide comprehensive IAM services in the cloud for the cloud.
WHAT:	In this panel session entitled “The Industry Perspective on Cloud-Based Identity Challenges”, Mr. Olden will be joined by speakers from Gartner, Gluu, UnboundID and Radiant Logic. The speakers will share their findings and discoveries from helping customers with their cloud-based identity initiatives. Mr. Olden will provide real world examples from life sciences, healthcare and service provider companies on how Symplified has solved challenges associated with providing internal and external users secure access to cloud applications. He will explain how Symplified SinglePoint provides a trust fabric and centrally manages access control, authentication, federated single sign-on (SSO) and audit for cloud applications. He will also discuss Symplified’s unique approach for providing federated provisioning, SSO and cloud-hosted directories.
WHERE:	2010 Catalyst North America Conference, The Hilton San Diego Bayfront.
WHEN:	Wednesday, July 28th at 2:35 PM
HOW:	Please contact Marc Gendron at [e-mail] or 781-237-0341 to schedule a conversation with Mr. Olden at the conference or via conference call.

About Symplified | The Cloud Security Company

Symplified provides the Trust Fabric of the Cloud by enabling companies to extend and enforce identity and access management policies on cloud applications. SinglePoint is available as an on-premises or completely hosted solution, and uses a proven proxy architecture that works without agents or custom code to speed deployment and cut management costs by as much as 80 percent. Symplified Trust Cloud is the only identity and access management solution woven into the fabric of the Amazon EC2 platform and capable of delivering cloud security services on a massively scalable and global basis. Symplified’s management team created Web access management, provisioning, and federation pioneer Securant and the ClearTrust product, which was acquired by RSA Security for $140 million. The company is backed by leading venture capital firms Granite Ventures and Allegis Capital. Symplified is headquartered in Boulder, Colo., with offices in Palo Alto, Calif. Visit us on the Web at www.symplified.com.