Live Nation Merchandise and Coveroo Join Forces Together to Bring Music Artist Cell Phone Covers to the Market Place

Live Nation Merchandise has partnered with Coveroo to develop and market high-quality custom cell phone covers featuring such artists as Lil Wayne, Black Eyed Peas, KISS, Shakira, among others. (Photo: Business Wire)

SAN FRANCISCO--()--Live Nation Merchandise has partnered with Coveroo to develop and market high-quality custom cell phone covers featuring such artists as Lil Wayne, Black Eyed Peas, KISS, Shakira, among others. Debuting today with 112 designs, the covers deliver fantastic imagery from the Black Eyed Peas' new smash album and tour, the unforgettable faces of KISS, live shots from Lil Wayne in concert and hand-drawn images of Shakira.

“Music fans are passionate about their favorite artists, and we are thrilled to be able to offer them a way to amp up that enthusiasm with our custom phone covers,” said Coveroo’s CEO and co-founder Karl Jacob. “Featuring some of today’s top artists and those who defined generations, our covers will give consumers a way to express their love of music and bands like never before…everywhere they go.”

“LNM is excited to work with Coveroo in developing the market for licensed cell phone cover products, as we build out the licensing programs for our clients around the world,” said Michael Krassner, Executive Vice President of Live Nation Merchandise.

HOW IT WORKS

To get a Coveroo case, customers select their phone type at Coveroo.com, then choose from more than 3,000 designs or send in their own design. Coveroo will customize the cover or case and ship it within 48 hours. Customers do not have to send their phone to Coveroo.

For iPhones and other devices that don’t have removable covers, Coveroo customizes high-quality cases manufactured by reputable brands. For devices with removable covers like Blackberry, Coveroo customizes and replaces the original backs or battery covers so the design becomes an interchangeable accessory and doesn’t add any bulk.

The line will be available for purchase at www.coveroo.com, Amazon and other select retailers starting today.

About Coveroo

Coveroo creates customized covers and cases for mobile phones and devices using its proprietary laser engraving technology and HighColor process that won’t fade, peel or rub off. Because of Coveroo’s dedication to quality, many organizations have awarded the company exclusive licensing deals. The company was founded in San Francisco in October 2008 by seasoned start-up veterans Karl Jacob, Ben Katz and Mark Halstead. Learn more at www.coveroo.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6357241&lang=en

Contacts

For Coveroo
David Cumpston, 415-277-4917
coveroo@allisonpr.com

Release Summary

Live Nation Merchandise has partnered with Coveroo to develop and market high-quality custom cell phone covers featuring such artists as Lil Wayne, Black Eyed Peas, KISS, Shakira, among others.

Contacts

For Coveroo
David Cumpston, 415-277-4917
coveroo@allisonpr.com