CONCORD, Calif.--()--Trader Vic’s, a global restaurant company, is delighted to announce an agreement with new franchise partners JSM Corporation Pvt. Ltd. (JSM) and Gourmet Gulf Company to expand into India. JSM has obtained exclusive development rights to three Trader Vic’s concepts, Trader Vic’s, Mai Tai Lounge & Island Bar & Grill and will open outlets throughout India and Sri Lanka.
“JSM is a highly successful and enthusiastic company with whom we are thrilled to be in partnership with; India is one of the fastest growing and most exciting locations in the world today and we feel confident that our brand is in very capable hands.”
President and C.E.O. of Trader Vic’s, Peter Seely, said, “JSM is a highly successful and enthusiastic company with whom we are thrilled to be in partnership with; India is one of the fastest growing and most exciting locations in the world today and we feel confident that our brand is in very capable hands.”
Co-Founders of JSM Corporation, Sanjay Mahtani and Jay Singh said, “We are thrilled with this new association and are excited at the prospect of rolling out Trader Vic’s across India and then at a later stage the Mai Tai Lounge and Island Bar and Grill concepts. With this addition we are fortunate to add another iconic brand to our existing portfolio.”
Famous for its rich tradition of fabulous food, exotic drinks and transcendent atmosphere, Trader Vic’s continues to expand across the globe with over 30 locations worldwide. The menu is dedicated to using only the finest ingredients showcasing cuisines from around the world. Trader Vic’s is the home of the original Mai Tai Cocktail, invented by The “Trader” Vic Bergeron; customers can also choose from a tempting array of over 200 signature cocktails. Today, Trader Vic’s restaurants across the globe seamlessly integrate the treasured traditions of the past with contemporary cuisine and cocktails, a formula for success that the Trader himself would be proud of.
A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes some of India’s most successful independent restaurants; Hard Rock Café and Shiro. At present, JSM is adding two Hard Rock Cafes, one in Sri Lanka and another in New Delhi and two California Pizza Kitchen Restaurants in Mumbai.
Promoted by The Daud Group of Oman, the company is the exclusive franchisee of California Pizza Kitchen, Yo!Sushi, Gourment Burger Kitchen and Morellis Gelato.
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