76% of retail “Winners” in RedPrairie-sponsored RSR Benchmark Study prioritize customer experience enhancements in 2010

Newly released survey highlights importance of effective Enterprise Workforce Management

MILWAUKEE--(BUSINESS WIRE)--RedPrairie Corporation, a productivity solutions provider, publicly released today a March 2010 Enterprise Workforce Management Benchmark Study, conducted by Retail Systems Research (RSR). The survey, “Redefining the Boundaries of Customer-Centric Retailing,” found 76 percent of retail “Winners” – companies with store sales growth greater than a three percent industry average – considered improving customer service a top business challenge in 2010. RSR polled 134 respondents from a variety of retail operations, with job titles ranging from Manager to C-suite.

“Survey respondents underlined the importance of improving employee performance, and improving the customer experience”

“Survey respondents underlined the importance of improving employee performance, and improving the customer experience,” says Brian Kilcourse, RSR Managing Partner. “While all respondents report that optimizing store processes is a top priority, Retail Winners place a much greater emphasis on it than their peers.”

Kilcourse continues, “One theme is common among all of our survey respondents: store managers can no longer do it alone. While enterprise workforce management solutions can help retailers get a better handle on how their labor investments are being spent, the real opportunity for these tools is in helping retailers drive revenue.”

Included among the survey’s more significant findings:

• 62 percent of Retail Winners consider having a single enterprise workforce management suite, including all components, as very important for their business
• 88 percent of Retail Winners are aiming to optimize store processes
• 42 percent of Retail Winners rated having one workforce management solution to meet labor management needs across departments as “Very Important”

“Enhancing the customer experience is an opportunity enabled by holistic Enterprise Workforce Management,” says Noel Goggin, RedPrairie VP Retail Strategy & Development. “It is clear that retailers outperforming the competition do so by placing value on revenue opportunities, rather than cost-cutting. RedPrairie has, and will continue to support those leaders into the future.”

About RedPrairie Retail

RedPrairie solutions provide retail executives with the tools to deliver the best experience for customers. Those customers shop with their favorite companies knowing what they want or need will be there for them. When it’s not, they remember. Ensure you deliver with RedPrairie’s suite of integrated solutions and Store Forecast, to help you give your customers the attention they demand, the products they seek, and the retail experience they expect. Because more than anyone else, RedPrairie powers the customer experience through better people, product and store execution management.

Learn more at RedPrairie.com/retail.

ABOUT REDPRAIRIE

RedPrairie delivers productivity solutions to help companies around the world in three categories – workforce, inventory and transportation. RedPrairie provides these solutions to manufacturers, distributors and retailers looking to support business strategies that increase revenue, reduce costs and create competitive advantage.

With over 20 global offices and solutions that are installed at more than 34,000 customer sites in over 40 countries, companies trust RedPrairie workforce, inventory and transportation solutions to deliver an increase in productivity – with the flexibility to adapt as business needs change.

At RedPrairie, we understand today’s operational demands and we’re committed to delivering solutions that work. We’re committed to delivering solutions for the real world.

For additional information, call 1.877.733.7724, or visit RedPrairie.com.

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