ChinaJoy announces event theme “Accompanying Expo 2010, For a Better Life”

BEIJING--(BUSINESS WIRE)--The 8th ChinaJoy has adopted the theme of “Accompanying Expo 2010, for a Better Life,” with an aim to interpret “Better City, Better Life,” the Expo 2010 theme, through the culture concept of “CityJoy LifeJoy.” ChinaJoy, emphasizing “ChinaJoy CityJoy LifeJoy,” will add impressive highlights to Expo 2010 with the joyous and dazzling visual impacts of the “China digital carnival.”

“Accompanying Expo 2010, for a Better Life”

On June 9, 2010, the 8^th ChinaJoy, the 8^th CGBC, the 3^rd CGDC and the inaugural CGOC held a joint press conference at Shanghai International Convention Center. Attendees consisted of nearly 200 delegates from industry government agencies, domestic and international enterprises and media agencies.

Distinguished delegates to the press conference included officials from industry regulators such as Mr. Kou Xiaowei, Deputy Director, Technology and Digital Publishing Department, China’s General Administration of Press and Publication (GAAP); Ms. Zhang Zhijing, Deputy Director, Municipal Publicity Department of Shanghai; Ms. Jiao Yang, Director, Municipal Press and Publication Bureau of Shanghai; Mr. Chen Songqing, Deputy Director, Municipal Press and Publication Bureau of Shanghai; Ms. Wang Ningqin, Deputy Director, Publicity Department of Shanghai Pudong, industry associations delegates such as Mr. Liu Jiehua, Secretary General, Game Committee, The Publishers’ Association of China; Mr. Xu Zexing, Deputy President, Shanghai Multimedia Association, as well industry professionals including Mr. Ling Hai, President, Shanda Games; Ms. Liu Wei, President, Giant Interactive Group; Mr. Wu Jun, President of 9you; Mr. Su Fang, CEO, Mineloader Software; Mr. Zhu Wei, General Manager East China, Intel; Mr. Zhuang Haiou, Senior Marketing Director APAC, Nvidia; Mr. Wu Qifan, Chief Marketing Officer, Gorld Technology.

Mr. Kou Xiaowei, Deputy Director, Technology and Digital Publishing Department, GAAP, highly valued ChinaJoy role in accelerating the development of China’s game industry, expecting the 8^th ChinaJoy to fully exploit the opportunities brought by Expo 2010 in Shanghai to consolidate CGBC, CGDC and CGOC, making these events a platform for demonstrating the strengths of China’s game industry and bringing the industry onto the international stage.

Ms. Zhang Zhijing, Deputy Director, Municipal Publicity Department of Shanghai; Ms. Jiao Yang, Director, Municipal Press and Publication Bureau of Shanghai; Ms. Wang Ningqin, Deputy Director, Publicity Department of Shanghai Pudong, all present high expectations on ChinaJoy and its related events from vary various aspects such as host city, co-host organization and host locale: ChinaJoy and its related events will be held simultaneously with the Expo 2010 in Shanghai, and is going to interpret “CityJoy LifeJoy” by the modality of digital interactive entertainment, exploit the opportunities brought by Expo 2010 in Shanghai to make the events upgrade to a brand-new international level.

The following three features of the events were highlighted at the press conference:

A nearly-finished service platform for the global game industry chain: Apart from ChinaJoy which features exhibition and promotion, the serial industry events, namely CGBC, CGDC and CGOC, respectively serve the product, development, operation, marketing, investment and outsourcing needs of the game industry, gaining an unparallel edge over all other exhibitions and conferences. It was out of this reason that the global industry professionals moved to focus on and participate in the events. Serving as a platform for the global game industry chain, these events will become a significant driving force in involving China’s game industry in the international competition.

Further expansion: With an exhibition area of in excess of 40,000 square meters, the number of exhibiting enterprises has totaled over 200, among which over 30 percent are new-comers. The number of visitors is expected to reach 150,000, including 20,000 professional visitors. The CGBC has added the CGBC Overseas Development and Cooperation Forum, CGBC Media Marketing Forum and CGBC Serious Game Forum to its agenda to include a total of 8 forums, the largest number in its history.

Always on the front edge of the digital interactive entertainment industry: According to the Organizing Committee’s statement, the exhibitions, conferences and forums, while focusing on China’s rapidly developing game industry, it has also designed the dedicated China International E-Book Fair, which is being supported by digital reading device providers including Hanvon, Jinke and Gorld, as well as digital content providers including China Publishing Group and Shanda Literature. In addition, China International E-Reading Industry Summit Forum will also be held simultaneously to discuss the development trend in the digital reading industry.

Mr. Han Zhihai, President of Howell International Trade Fair Ltd. commented on the history of ChinaJoy, “From the first year to date, it is finally time to declare that we have presented an international event with worldwide coverage for China’s digital interactive entertainment industry, and that we will continue to create content products rich in Chinese cultural characteristics for the global industry. Meanwhile, it remains a carnival for fans of all digital interactive entertainment products, constantly providing the trendy consumers with the latest, most extraordinary and healthiest digital entertainment products.”

The eye-catching global event of World Expo 2010 is being held in Shanghai, which attracts the presence of guests from all around the world. The General Assembly of China Game Business Conference (CGBC), China Game Developers Conference (CGDC) and the China Game Outsourcing Conference (CGOC) will be launched from July, 28th to Aug., 1st at the Shanghai International Convention Center, it is certain that these events will bring about worldwide participation within the gaming industry, therefore to promote and enhance the function of the platform as the “communication center” for the technology &business activities between China and the other countries.

About ChinaJoy:

China Digital Entertainment Expo & Conference (ChinaJoy) is the world’s largest digital entertainment expo focusing on such online entertainment as online game, SNS and social game. The expo also showcases various games on PC, console and mobile platform. Each year, ChinaJoy attracts over 100,000 high-end gamers and over 500 media participants. Over 10,000 trade visitors from nearly 30 countries and regions come here to explore partnership opportunities. http://en.chinajoy.net/

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6325599&lang=en