Smooch Repovich Reynolds Makes Career Transition to SVP of Communications at the Irvine Company

CEO of Leading Executive Search Firm TRRG, Inc., Placed Corporate Communications and Investor Relations Professionals in Companies Throughout the World

Smooch Repovich Reynolds, CEO of leading executive search firm TRRG, Inc., makes career transition to SVP of communications at the Irvine Company. (Photo: Business Wire)

IABC 2010 World Conference
2010 NIRI Annual Conference

LOS ANGELES--()--After 23 years as a leading executive search consultant for the public relations and investor relations professions, Smooch Repovich Reynolds is making a career transition of her own. On June 30, she will become senior vice president of communications for the Irvine Company (, one of the largest real estate development firms in the United States, and one of California’s most iconic companies. In conjunction with this move, she will transition her successful consultancy to global search firm Stanton Chase (

“I realize this may be the biggest career decision I’ll ever make,” says Reynolds. “However, I feel confident this position at the Irvine Company is an exceptional opportunity and an excellent match for me. I’m taking my own advice: Always be challenged, open to all possibilities, and willing to grow.”

Launched in 1987, The Repovich-Reynolds Group (TRRG, Inc.) ( has had a major influence on the communications and investor relations professions. Reynolds has placed key leadership talent at firms throughout the United States and internationally in the public relations, corporate communications and investor relations professions, orchestrating as many as 30 to 40 executive placements each year.

“Smooch is one of only a handful of communications executives who combine the full spectrum of public relations expertise with the business knowledge and skills necessary to launch and run a successful company in a highly competitive field,” said Thomas E. Eidson, executive vice president and director of Corporate Affairs for Fidelity Investments, formerly CEO of Hill & Knowlton, Inc., a global public relations consultancy. “Smooch’s energy, experience and talents will be a great asset to the Irvine Company, which has a long tradition of hiring highly successful executives.”

Reynolds’ firm – comprised of recruitment professionals who are former communications and/or investor relations practitioners – is among the top 1 percent as a result of its talent-placement retention rate.

“There is nothing in the executive search business I haven’t done that I still want to do,” says Reynolds. “I’m proud of the work I’ve done for my clients, the careers I’ve helped shape for talent and the many relationships and friendships I’ve built as a result. Now I’m excited to move back into corporate communications and be a peer to all those I’ve mentored throughout the years.”

The author of Be Hunted! 12 Secrets to Getting on the Headhunter’s Radar Screen, and contributing author to Navigating Your Career: 21 of America’s Leading Headhunters Tell You How It’s Done, Reynolds was hunted herself. TRRG was approached by the Irvine Company to conduct the search for a new head of communications. After meeting Reynolds, the senior management team instead asked if she would consider placing herself in the position. Although Reynolds had been asked to consider career moves in the past, the situation was never right, but this time there was an ideal confluence of events. Executives at Stanton Chase, a leading global search consultancy, also had approached her about a leadership role within its organization.

“It’s important to me to take care of my constituencies,” says Reynolds. “Stanton Chase is a high-quality performance firm. They have empathy, a sense of humility and deep commitment to partnering with their clients and talent that is unusual in the search business, but critical to making the best placements.”

Throughout the years, Reynolds has been involved in the International Association of Business Communicators (IABC) and the National Investor Relations Institute (NIRI), and speaks at as many as 30 events a year on the subject of talent placement and leadership/career development.

She is a member of the NIRI Senior Roundtable Forum, a select group of the leading IR practitioners in the country. The only non-practitioner on the Forum, she was invited to join in 2003 because of the impact she has had on the profession.

Reynolds is making her career transition announcement in person today at the NIRI annual conference in San Diego. She will address the IABC world conference in Toronto on Wednesday.

Reynolds began her professional career as a PR practitioner, serving as press deputy to former Los Angeles Councilmember Pat Russell. She also served as Southern California public relations director for United Cable Television during the peak of cable franchising in the greater Los Angeles area before joining Hill & Knowlton. There, she was recognized for her skill in hiring and mentoring teams of professionals that developed into top talent at the firm, which led to her promotion – and a shift from account service – to the firm’s first director of domestic executive search.

At the Irvine Company, Reynolds will work with the senior management and communications teams to contemporize corporate communications in order to help advance the growth of the company’s numerous business ventures.

About TRRG, Inc.

TRRG ( is a retained international executive search and management-consulting firm specializing in the investor relations, finance, communications and marketing professions. Since its founding by CEO Smooch Repovich Reynolds in 1987, the firm has served clients across a broad range of industries, and has also worked with companies ranging from pre-IPO start-ups to Fortune 500 corporations.

Reynolds copyrighted “Hiring The Intangibles: Benchmark Core Criteria for Evaluating Candidates,” a methodology she developed that imparts her philosophy for assessing candidates based on the intangible qualities they possess.

Leading a team of highly talented recruitment professionals, Reynolds has spearheaded senior-level executive search and management consulting assignments on behalf of client companies that include: Activision; American Eagle Outfitters; Blue Cross/Blue Shield; Capital One Financial Corporation; CBS; Cisco; Coors Brewing Company; Dell Computer; EDS; Genentech; Hewlett-Packard; Hill & Knowlton, Inc.; Intel Corporation; McDonald’s; McKesson Corporation; Nike; Nokia; The Blackstone Group; The Boeing Company; and The Limited, Inc. among myriad others.

Photos/Multimedia Gallery Available:


Eric Borsum, 213-996-3786

Release Summary

Smooch Repovich Reynolds Makes Career Transition to SVP of Communications at the Irvine Company. Search Consultant Placed Corporate Communications & Investor Relations Professionals Around the World.


Eric Borsum, 213-996-3786