SkyWire Media® Coupon Connect™ Makes Casino Journal’s Top 20 Most Innovative Gaming Technology Products Awards 2009

LAS VEGAS--(BUSINESS WIRE)--SkyWire® Media’s Coupon Connect™, which delivers coupons via text message and is fully integrated with InfoGenesis™ POS by Agilysys and MICROS 9700 POS systems, was announced as one of Casino Journal’s Top 20 Most Innovative Gaming Technology Products Awards 2009.

“Asking our busy staff to use a secondary ‘Widget’ just to redeem a Mobile Coupon is out of the question”

The integration of Coupon Connect™ to POS allows static and dynamic coupons to be validated and redeemed directly through the point-of-sale system. This validation reduces theft by eliminating fraudulent coupon redemption. Coupon Connect™ offers quantifiable tracking and analysis of text campaigns in real time.

“Asking our busy staff to use a secondary ‘Widget’ just to redeem a Mobile Coupon is out of the question,” Rob Kosier, IT Director, Hard Rock Hotel, said. “We needed something that did not add an obstacle to the redemption process. SkyWire Media® Coupon Connect™ integrates with our Point of Sale system, allowing a Mobile Coupon to be redeemed no differently than a room charge. An added benefit, we can use our POS reports to see the effectiveness of our campaigns.”

Coupon Connect™ also integrates with Player Tracking systems, allowing operators to create campaigns that target their prized database of loyal customers. Marketers can create campaigns that direct offers based on the player’s level.

Since the interface with Player Tracking is bidirectional, Marketers can delay an offer being sent to any guest that shows up as currently in play, thus avoiding interruption of gaming activities to redeem an offer.

Coupon Connect™ is a modular component of the Mobile Connect™ product suite, which provides hospitality operators with the most advanced text messaging technology available.

About SkyWire Media™

SkyWire® Media (www.SkyWireMedia.com) offers a wide range of messaging services for the hospitality and gaming industries. The Mobile Connect™ product suite improves services and increases revenue by giving operators the ability to communicate quickly, easily and directly with customers via text messaging. Other modules in the Mobile Connect™ Suite include: Table Connect™ (restaurant guest paging), Progressive Connect™ (Player Progressive Tracking notification), and Rooms Connect™ (PMS interface), which interfaces to the Lodging Management System® (LMS) by Agilysys (www.Agilysys.com) & MICROS OPERA (www.MICROS.com).