Canadian Poker Tour Signs National Hotel Sponsorship Deal

CALGARY, Alberta--()--HeadsUp Entertainment International Inc. (Pinksheets: HDUP) operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine are pleased to announce that they have finalized a national sponsorship agreement with Sandman Hotels. The deal will allow CPT members to qualify for preferred room rates and incentives across the country and strongly position Sandman in the Company’s media divisions as a strategic partner.

The CPT will host and sanction over 560 events in 2010 and the sponsorship agreement will generate substantial revenues for both parties. As a major component of the HeadsUp business plan, monetizing the poker player base through strategic partnerships is another milestone the Company is pleased to report in its efforts to increase shareholder value.

With 4 properties in the Calgary region, Sandman is well positioned to accommodate players for the upcoming 2010 Canadian Open Poker Championships in August. With 13 events over 11 days at 3 casinos in Calgary, this event will be the largest poker series in Canadian history and attract players from around the world. The CPT estimates that over 400 players will travel to Calgary for the series and generate over 2000 potential room nights for this event alone.

HeadsUp is finalizing contracts with a number of other major sponsors that will continue to enhance revenue models for the Company and will be making a series of additional announcements over the coming weeks. “I am very pleased that we are continuing to build the revenue models and exceed expectations within our business plan,” stated HeadsUp President and CEO Kelly Kellner. “This is another example of our commitment to building shareholder value and supports our corporate strategies like the recently announced stock re-purchase program. I look forward to continuing to monitor the effects of our corporate initiatives and believe that the market will soon reflect the value of our business model.” Further corporate initiatives will be announced in the coming days.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts

HeadsUp Entertainment International Inc.
Investor Relations
Kelly Kellner, (403) 269-9039
Website: www.headsupentertainment.com

Contacts

HeadsUp Entertainment International Inc.
Investor Relations
Kelly Kellner, (403) 269-9039
Website: www.headsupentertainment.com