Doro® of Sweden Unveils Easy-to-Use Cell Phone in New Burgundy Color

NEW YORK--(BUSINESS WIRE)--Designed to suit the needs of seniors seeking a mobile phone that feels safe and easy-to-use, the Doro PhoneEasy® 410gsm also offers a large color display, lighted keys, amplified sound, and several other eagerly awaited features.

“The Doro PhoneEasy® 410gsm is specially designed for those who want to stay in daily contact with their families via phone calls and text messaging. Creating ease-of-use features is central in the development of Doro’s phones. Our phones are not only easy to use, but they also have an appealing style,” says Jérôme Arnaud, Doro CEO.

According to a recent survey from research firm Synovate, 74% of people over 65 years of age in the United States have access to a mobile phone, but 29% still feel intimidated and hesitant of new technology. Doro of Sweden offers stylish phones with award winning ergonomic designs that will have more seniors talking.

Research also shows that a flip phone offers assurance and convenience by eliminating the worry of making calls unintentionally and the hassle of locking and unlocking key pads. Working with design specialists at Egononomidesign in Stockholm, Doro created the award-winning Doro PhoneEasy® 410gsm to meet the demand for phones that adapt to senior users, rather than expecting seniors to adapt to tricky phones.

The Doro PhoneEasy® 410gsm has more functions than previous mobiles from Doro, but is just as easy to use:

Send and receives text messages
Connect hands-free with Bluetooth®
Hear every word with amplified sound
Enjoy peace-of-mind from the nifty emergency button that calls and texts a designated family member or friend with one simple push
Relax with FM radio as your mobile entertainment, something senior citizens asked for in Doro’s research

Now users can choose from three stylish flip phone colors to suit their tastes. The Doro PhoneEasy® 410gsm is available in Burgundy, mother-of-pearl, and matte black and offers the easy to use features that have made Doro famous.

The new Doro mobile phone will be available May 1, exclusively through Consumer Cellular, the official wireless carrier of AARP.

Doro PhoneEasy® 410gsm – Quick facts

Clear, amplified sound +30dB
Large clear keypad and easy-to-read, large color display
Bluetooth® for wireless headset and hearing aid
Equipped with an FM radio, loudspeaker function, calculator and alarm key
The menu can be adapted to the user’s needs, users choose which functions they think are important
Adapted to hearing aids compliant (HAC) M3/T4
Available in three colors: Burgundy, matte black and mother-of-pearl white
Available from Consumer Cellular at www.consumercellular.com

About Doro

Doro is a Swedish company focusing on the development, marketing and sales of telecom products specially adapted to the growing worldwide population of seniors. With over 35 years of experience in telecommunications, and sales in more than 30 countries on 5 continents. Doro is the world’s leading brand for easy-to-use mobile phones. Doro created the Care Electronics category and in recent years our products received several highly distinguished international design awards. The company reported sales of 70 million USD in 2009. Doro’s shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small companies. Read more about Doro at www.doro.com.

Doro at International CTIA WIRELESS 2010
Doro will be exhibiting their mobile phones at the CTIA conference in Las Vegas, March 23-25 at Booth 7018

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