Business Wire Selects Viigo as Its Mobile Platform

Business Wire will use Viigo to deliver real-time news to BlackBerry® and Windows Mobile smartphones worldwide

TORONTO--()--Viigo Inc. (www.viigo.com), developer of the award-winning mobile content and services platform for smartphones, announced today that Business Wire, a Berkshire Hathaway company, is introducing a co-branded version of Viigo for BlackBerry as well as Viigo for Windows to deliver real-time news to smartphones worldwide.

“With the growth of mobile Internet usage and the need for real-time financial and business news content, we are pleased to provide our members with the additional value of adding this important channel to our distribution network,” said Laura Sturaitis, Business Wire Senior Vice President, Media Services and Product Strategy.

Business Wire’s co-branded versions of Viigo allow users to access Business Wire content categorized by industry, language, subject and multimedia news. Additionally, the application features direct links to Business Wire’s Twitter feeds (@BusinessWire, @EONpr, @TradeshowNews, @ExpertSource and @BWPolitics), YouTube channel and the RSS feed for the All Things Press Release podcast series.

Users will also have access to other Viigo modules for real-time weather, sports scores, financial information, social networks and more. To download the Business Wire/Viigo mobile app, visit http://www.viigo.com/partner/businesswire.

“The fundamental premise of Viigo is that it provides users with immediate access to the information they believe to be of interest anytime and anywhere," said Mark Ruddock, CEO, Viigo. "Our partnership with Business Wire now allows Viigo to deliver news literally as it breaks.”

ABOUT VIIGO

Viigo™ is revolutionizing the way users access information on their smartphone. Every day, people around the world rely on Viigo as their gateway to a vast array of up-to-the-minute content and useful services, wherever they are and whenever they need it. In one simple, fully customizable application, Viigo delivers news, weather, flight schedules and status, real-time sports scores, stock quotes and market data, entertainment, hotel and restaurant reviews, blogs, and much more. Viigo is the one application smartphone users cannot be without.

Founded in 2004, Viigo Inc. is a privately held company with its corporate headquarters in Toronto, Ontario, Canada. For more information, visit www.viigo.com. To download Viigo onto your device, go to www.getviigo.com from your mobile browser.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6218673&lang=en

Contacts

Viigo Inc.
Matthew Bogart, 416-640-9916
Matthew.bogart@viigo.com
or
Business Wire
Laura Sturaitis, +1-954-474-8833
Senior Vice President, Media Services & Product Strategy
laura.sturaitis@businesswire.com

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Release Summary

Business Wire & Viigo in mobile platform agreement

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Contacts

Viigo Inc.
Matthew Bogart, 416-640-9916
Matthew.bogart@viigo.com
or
Business Wire
Laura Sturaitis, +1-954-474-8833
Senior Vice President, Media Services & Product Strategy
laura.sturaitis@businesswire.com