J.G. Wentworth Launches New Television Commercial

BRYN MAWR, Pa.--(BUSINESS WIRE)--What’s better than a troupe of Vikings singing a Wagnerian operetta about selling structured settlement payments? How about a city bus full of workaday people doing the same thing, with the requisite Viking thrown in for effect? That, in a nutshell, is how J.G. Wentworth is following up its massively successful “Opera” 877-CASH-NOW TV advertising campaign, commencing this week.

“We’re confident that these new advertisements very effectively reinforce our brand value and will continue to drive inbound volume from consumers who receive structured settlement and fixed annuity payments, but need cash solutions now”

“Writing a sequel to ‘Opera’ was a challenging but fun exercise,” said J.G. Wentworth Chief Marketing Officer Ken Murray. “We struck a distinct chord with ‘Opera,’ both with television viewers at large and more importantly, our target audience of consumers looking to raise cash by selling their illiquid structured settlement and fixed annuity payments. The bar was set very high.”

To date, over 150,000 consumers have viewed the original Opera advertisement on YouTube, with nearly 1,000 providing text comments regarding the spot. “Opera,” won numerous national and international awards, including a silver Davey award and two International Summit prizes. Most importantly, Murray said, the original “Opera” drove record inbound telephone and web volume into J.G. Wentworth’s sales center. “I’ll be happy if we achieve the same type of results with “Bus Opera” as we did with the original ‘Opera,’” he added.

As ridiculous as the premise of “Opera” is, Murray said the advertisement is a terrific example of “direct branding,” marrying memorable images of a company’s brand with an effective direct response mechanism, in this case the 877-CASH-NOW phone number. “With ‘Bus Opera,’ the creative is even more targeted to our core customer, and depicts everyday working Americans who are singing about selling structured settlement payments for cash now.” he said. Both spots were produced by the Karlin+Pimsler creative agency.

Still in production are two additional J.G. Wentworth TV spots which will debut later in the spring. “We’re confident that these new advertisements very effectively reinforce our brand value and will continue to drive inbound volume from consumers who receive structured settlement and fixed annuity payments, but need cash solutions now,” Murray said.

To view the “Bus Opera” advertisement, click on the accompanying video image.

About the J.G. Wentworth family of companies

J.G. Wentworth, based in Bryn Mawr, PA, is the nation’s largest buyer of deferred payments for illiquid financial assets such as structured settlements and fixed annuities. Since 1992, J.G. Wentworth has purchased over $4 billion of future payment obligations from consumers and is also the nation’s largest securitizer of structured settlement and annuity-backed notes.

For more information about J.G. Wentworth, visit www.jgwentworth.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6215546&lang=en