Echo Media Group Names New Social Media Director

TUSTIN, Calif.--(BUSINESS WIRE)--Echo Media Group (EMG), an award-winning, results-oriented public relations and social media agency in Orange County, Calif., today announced that Lou Rios has joined the company as social media director. Rios brings more than 15 years of experience in the interactive space—from e-commerce to digital marketing for high-profile brands—and will lead EMG in the strategic counsel and execution of progressive social media initiatives for new and existing clients.

“In today’s world, progressive public relations is interdependent on social and digital media”

“In today’s world, progressive public relations is interdependent on social and digital media,” said Kim Sherman, founder and managing principal of EMG. “Lou’s national and international brand experience brings an unparalleled level of sophistication and strategic counsel to Echo Media Group. Under his leadership, EMG will further enhance its social media offerings to ensure its clients have the perfect blend of traditional and non-traditional PR.”

For more than a decade, EMG has provided public and media relations services to clients around the globe, gaining recognition for its distinctive time-tested methodologies and proven results. Marrying traditional public relations with the rapidly changing online world, the agency now leverages social media as a key avenue of communication. Under Rios’ direction, EMG moves forward in utilizing online tools including Facebook, Twitter, LinkedIn, Flickr and YouTube—and other social media strategies such as blogger relations, blogger development and management—to serve clients in enhancing their brand message, managing their reputation and engaging with specific target audiences.

Previously, Rios has served in leadership roles for Y&R Brands, DirecTV and Dentsu, among others. As a highly skilled producer of Web sites, new media applications, online advertising and e-mail campaigns, he has worked with leading global brands including Ford, Land Rover, Lincoln Mercury, Mattel®, Microsoft®, Philips®, Sharp®, Sony®, Suzuki® and Virgin. He holds a bachelor’s degree in radio-TV-film, emphasis in production management, from California State University, Northridge.

About Echo Media Group

Echo Media Group (EMG) is an award-winning public relations and social media agency based in Orange County, Calif. The company is renowned throughout the United States, Canada and the world for its distinctive results-oriented, media-driven methodologies custom-designed for the unique needs of its individual clients—from high-profile Fortune 500 companies to startups. EMG’s team of public relations, marketing and social media professionals represents a diverse range of experience in a variety of industries and associations. The agency was named by OC Metro Business as one of “Orange County’s Best Companies to Work For,” and its team members have garnered numerous awards for outstanding achievement, best of show and campaign of the year. For more information about EMG, call 949-486-8960, visit www.EchoMediaPR.com, become a fan on Facebook at www.facebook.com/EchoMediaGroup, and follow our tweets @EchoMediaPR.

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