TWINLINX Announces Readiness of Its MyMax NFC Sticker for Asian Market at Cartes in Asia Hong Kong

AIX-EN-PROVENCE, France--(BUSINESS WIRE)--TWINLINX announced today that following the demonstration of its MyMax NFC sticker at Cartes in Paris in November 2009, the company is now ready to supply development Kits and to ship MyMax NFC stickers for first field trials.

MyMax® is a thin electronic sticker designed to upgrade existing and future Bluetooth phones with full NFC functionality (integrating both card and reader modes) therefore opening up the way for the rapid market development and mass deployment of NFC applications

¨Following nominations at Cartes 2009 and Mobile World Congress 2010, we are delighted to have been nominated for the Cards in Asia SESAMES awards in Hong Kong. It is a clear and continuing recognition of the potential our MyMax NFC sticker as a real and ready solution for the rapid deployment of NFC applications¨. said Steve Lewis, Twinlinx VP marketing.

Thanks to its patented and unique architecture, the MyMax sticker is independent from the phone as it can integrate any contactless chip as a secure element MyMax totally unlocks the current situation where very few NFC phones are available and is compatible with over 200 phones.

¨ Following the successful introduction of the NFC sticker concept in Europe and partnerships with Sagem Orga, RATP and Bouygues Telecom, we decided to turn our focus to the Asian market which has always been an early adopter of Contactless and NFC technology” said Jacek Kowalski Twinlinx founder and CEO ¨ We intend to build the success for our product by developing strong local partnerships, product readiness and operation as expected by the market combined with a long term development strategy aiming at reducing the sticker cost and thickness whilst not forgetting to continually work on making the sticker more attractive to consumers.¨

The MyMax sticker will be demonstrated at the Cards in ASIA expo in Hong Kong on the TWINLINX stand 3D 17 on the French pavilion. Development kits will be ready for shipment the beginning of April and first volume deliveries are scheduled for May.

About Twinlinx:

Created in 2006 by Jacek Kowalski ex founder and CEO of INSIDE Contactless, Twinlinx is a French company focused on the development of innovative solutions designed to accelerate the growth of NFC applications and markets.