ArcSoft Introduces Sim3D™ — A In-house 3D Simulation Technology to Turn Your 2D Movies and Photos into 3D

2D to 3D Technology Demonstrated at CP+ 2010 in Japan

FREMONT, Calif.--(BUSINESS WIRE)--ArcSoft, Inc., the world-leading multimedia software provider, announced today that its best-selling multimedia application, TotalMedia Theatre 3, is adding Sim3D™ as the newest member of the SimHD family. The patent-pending technology allows viewers to transform their standard 2D movies and photos into a realistic 3D viewing experience on their PCs.

“While getting yourself ready for Blu-ray 3D, why not also enjoy your large DVD movie collection in 3D?”

Sim3D is ArcSoft’s latest breakthrough in a long line of innovative and ground breaking technologies. Along with the upcoming Blu-ray 3D movies, consumers can now also watch their regular 2D DVD movies in 3D from the comfort of their home!

“While getting yourself ready for Blu-ray 3D, why not also enjoy your large DVD movie collection in 3D?” said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. “Visit us at CP+ in Japan to experience Sim3D in action.”

ArcSoft Total Media Theatre, with Sim3D support, will be available for OEM licensing in the second quarter of 2010.

From March 11^th to 14^th, ArcSoft® will be showcasing this special version of TotalMedia Theatre at the 2010 CP+ in Pacifico Yokohama, Japan. We would like to invite you to visit ArcSoft in booth A-15 to learn more about our state-of-the-art Multimedia Solutions.

For more information about TotalMedia Theatre 3, please visit www.arcsoft.com/intouch/cp+sim3D. For business inquiries, please go to www.arcsoft.com/intouch/cp+sim3DOEM. For information on other cutting-edge multimedia software solutions for desktop and embedded platforms, visit www.arcsoft.com.

About ArcSoft

ArcSoft, Inc. is an industry-leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM companies, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

©2010. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. Sim3D is a trademark of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.