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March 01, 2010 10:10 AM Eastern Time 

Grocery Shopping Network Opens New York and Los Angeles Offices

New Advertising Directors to Work with CPG Brands and Agencies

MINNEAPOLIS--(BUSINESS WIRE)--Grocery Shopping Network, a leading provider of technology and advertising solutions to retail grocers across North America, has opened two new offices on the east and west coasts. Brand advertising run with Grocery Shopping Network drives online impact backed by transaction based analytics that has led to the need for increased market coverage in both New York and Los Angeles.

“These very talented consultative sales experts partner with brands to reach grocery shoppers as they plan and execute their grocery shopping trip”

Grocery Shopping Network, a leading provider of technology and advertising solutions to retail grocers across North America, has added 2000 stores to their network in 2009 and has experienced growth to over 7 million unique visitors per month to their client’s websites. Grocery Shopping Network has gained significant market coverage through their audience delivery and successful execution for top CPG brands.

“This expansion is prompted by the emergence of the GSN StoreSITE and GSN outREACH ad products in the fast growing channel allowing CPG Advertisers to reach consumers when they are deciding what they are going to buy,” said Andy Robinson, CEO of Grocery Shopping Network. “GSN inSIGHTS, GSN’s analytics and reporting offering have shown that our advertisers enjoy the best ROI in the industry, GSN accomplishes this by measuring the effect of offline sales from online display advertising across the GSN Ad Network.”

Grocery Shopping Network’s New York office will be led by Vic Bonavita & Sean White as East Coast Ad Directors. Vic has over 15 years of media sales and marketing experience with Microsoft (NASDAQ:MSFT), Time Inc., Meredith Corporation (NYSE:MDE), and Conde Nast Publications; Vic brings expertise in media sales and marketing as well as strategic program creation and implementation.

Sean White brings 12 years of consultative sales and media planning experience, including more than 8 years working with top Consumer Packaged Goods companies such as Kraft Foods (NYSE:KFT), Campbell’s Soup (NYSE:CPB), Unilever, Nestle, and PepsiCo; Sean will create solutions that meet the needs of Grocery Shopping Network’s clients.

Leading the Los Angeles office is Marlin Jeter as West Coast Ad Director. Bringing over 12 years of experience developing and selling online marketing programs for Consumer Packaged Goods companies and Over the Counter pharmaceutical brands, Marlin’s contacts and experience working directly with manufacturers and advertising agencies implementing digital marketing programs compliments Grocery Shopping Network and its wide range of offerings for shoppers which include recipes, nutritional content, videos, savings, personalized offers, coupons, and much more. Marlin’s background includes heading up national online sales for industry leading Lifestyle portals in their infancy stages such as Life Script, Revolution Health, and drkoop.com.

“These very talented consultative sales experts partner with brands to reach grocery shoppers as they plan and execute their grocery shopping trip,” said Chuck Bolkcom, VP of Advertising Sales. “All three of these executives have a keen understanding of the needs of CPG marketers from ad planning and execution to the importance of the data that is needed to make profitable decisions. We are excited to have Vic, Sean, and Marlin join our team.”

Grocery Shopping Network, based in Minneapolis, MN now operates satellite offices in San Diego, Los Angeles, and San Francisco, Chicago, New York, and Tampa Bay.

About the Grocery Shopping Network, Inc.:

Grocery Shopping Network, Inc. connects consumers, retailers and brands through its premier content, advertising, and software for supermarket websites. The company’s services help power grocery store websites, which enable consumers to quickly plan a shopping trip or place an order online. GSN powered grocery sites provide the shopper the best way to find bigger savings, better meals, and faster shopping. The GSN Ad Network exclusively delivers over 6,000 retail grocery locations in the top US markets. To find out more visit our website: www.groceryshopping.net.

Contacts

Grocery Shopping Network
Media Inquiries:
Albin Andolshek, 612-238-4942
VP Communications
aandolshek@groceryshopping.net

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