Unibet Enters the B2B Market and Signs Contract with Paf

STOCKHOLM, Sweden--()--Unibet has taken another step in its expansion by entering the global gaming B2B market. The Group has decided to offer a fully serviced sports betting solution to external customers and as a first customer signed a contract with Paf.

As a first customer, Unibet have today signed a three year exclusive? deal with Paf, licensed by the Åland Provincial Government, for the provision of a full sports betting B2B Solution. The scope of the services includes odds compiling and risk management on an in-house developed proprietary system for fixed odds betting. Paf will also become a customer in the fast growing sports betting pool products SuperToto and SuperScore offered by Unibet.

The Gross Gaming Revenues for the global sports betting market is estimated by independent analysts to be USD 40.9bn for 2009 and the forecast for 2012 is that the global sports betting market will grow to USD 43.4bn.

Unibet have initiated investigations on how to structure the Unibet B2B business in order to protect the integrity of the B2B customers and to maximise the shareholder value of the Unibet shareholders.

“With our extensive Live Betting offer with over 2,000 live events per month and our in-house risk management we have a very strong offer. In this large opportunity market Unibet have been awarded the prestigious European Sports-betting operator of the year by eGaming Review, in three out of the last four years. This gives Unibet a unique position and strong credibility to participate in the global sports betting B2B market,” say Petter Nylander, CEO Unibet

“Paf will continue to grow internationally and this investment strengthens our offering long term. This Agreement will be important for Paf and our customers. Through our partnership with Unibet, we gain access to the best betting platform in the business”, says Anders Ingves, CEO Paf.

About Paf

Paf was founded over 35 years ago in Åland with the clear purpose of using the profits for various good causes. Today we have over 100 games on the Internet but also about 1300 gaming machines and about 40 gaming tables on ships and at the Paf Casino in Åland. We present these games in a safe and socially responsible way. The distributable profits generated are still dispersed in a transparent manner entirely to good causes and is still Pafs principle reason for being.

About Unibet

Unibet was founded in 1997 and is an online gambling company is listed on NASDAQ OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately-owned gambling operators in the European market and provides services in 27 languages through www.unibet.com. Today, Unibet has more than 4.1 million customers in over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is certified by G4, Global Gaming Guidance Group. In December 2007, Unibet acquired Maria Holdings (www.mariabingo.com), the largest online bingo operator in the Nordic market, and in April 2008 acquired Scandinavia’s largest trotting community, Travnet.

More information about Unibet Group plc can be found on www.unibetgroupplc.com

This information was brought to you by Cision http://www.cisionwire.com

Contacts

Unibet Group plc
Petter Nylander, CEO, +44 779 987 3152
or
Paf
Anders Ingves, CEO, +358 40 717 84 41
or
Paf.com
Thomas Lundberg, Director, +358 40 591 31 59

Contacts

Unibet Group plc
Petter Nylander, CEO, +44 779 987 3152
or
Paf
Anders Ingves, CEO, +358 40 717 84 41
or
Paf.com
Thomas Lundberg, Director, +358 40 591 31 59