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http://www.zte.com.cn
February 15, 2010 05:34 AM Eastern Daylight Time 

ZTE Introduces World’s First Ultra-Slim Big-Screen BMP 3G Smartphone

Company to Offer Complete Family of Smartphones to European Market in 2010

Mobile World Congress 2010

BARCELONA--(BUSINESS WIRE)--ZTE Corporation (“ZTE” - H share stock code: 00763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications equipment and network solutions, introduced today at the 2010 GSMA Mobile World Congress, together with Qualcomm, the world’s first ultra-slim big-screen BMP 3G smartphone – ZTE Bingo. In addition, ZTE is showcasing its 5 Android smartphone models for the first time. With the availability of Linux, Windows Mobile and OMS-platform mobile phones, ZTE is one of the few mobile phone manufacturers to offer smartphones for a variety of mobile operating systems.

“With the development of the communication industry, smartphones will become more popular. Goldman Sachs analyst shows that smartphone sales will grow by 38% in 2010. In Europe and even worldwide, smartphones will become a very important development direction for ZTE in 2010”

ZTE Bingo adopts Qualcomm’s Brew Mobile Platform™ (BMP), which is the Mobile Operation System that provides high-end functionality to mobile terminals. In addition to full support for Adobe Flash, the platform also provides such advanced terminal functions as touch screen, multimedia, window management, open platform scalability and extended support for local application development. The Brew Mobile Platform’s open operating system has attracted wide attention from software developers and the global communication industry since its industry launch.

Equipped with an accelerator, the slim and stylish ZTE Bingo supports an incredible HSDPA 7.2Mbps download speed to provide unobstructed mobile Internet surfing. It also adopts a new dynamic UI that supports application development and multi-touch functionality, significantly improving operational experience. It can be built in MSN, Google map, Facebook and other third party applications to enrich users’ entertainment experience. The mobile phone is also equipped with 5 million/300,000-pixel dual cameras, a 3.2-inch touch screen and A-GPS positioning.

“With the development of the communication industry, smartphones will become more popular. Goldman Sachs analyst shows that smartphone sales will grow by 38% in 2010. In Europe and even worldwide, smartphones will become a very important development direction for ZTE in 2010,” said Mr. Lin Qiang, President of ZTE’s Mobile Phone Operation Department in Europe, stressing the importance of smartphones. In fact, ZTE not only has got widely involved in Windows Mobile, Symbian, Android, OMS, BMP and other operating systems but also provides various configurations for different levels of consumers to meet their diversified demands.

To support its Europe customers and ensure a strong market and brand presence, ZTE has assembled European-specific strategies and R&D teams, a service platform development center, a special ID design department, and comprehensive feedback and after-sales support programs specifically for European consumers. In Poland, it has set up a special after-sales service management platform. ZTE commits itself to providing a robust portfolio of cost-effective data, voice products and integrated products to meet the continually developing needs of consumers and operators around the globe.

GSMA 2010 Mobile World Congress attendees can learn more about these groundbreaking products at ZTE Booth, 8B145 in Hall 8.

About ZTE

ZTE is a leading global provider of telecommunications equipment and network solutions. It has the widest and most complete product range in the world – covering virtually every sector of the wireline, wireless, service and terminals markets. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to achieve continued revenue growth and to shape the future of the world’s communications. ZTE commits around 10% of its annual turnover to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. ZTE leads China’s 3G industry with about 30% share of the total 3G equipment market in 2008. A company with sound corporate social responsibility (CSR) initiatives, ZTE is a member of the UN Global Compact that strictly adheres to the Ten Principles of the Global Compact in developing and carrying out CSR programs. ZTE is China’s only listed telecoms manufacturer, with shares publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn.

Contacts

ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
or
Edelman PR
Molly Mulloy / Ada Ho, +852 2837 4735 / 2837 4747
molly.mulloy@edelman.com/
ada.ho@edelman.com

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