Business Wire and Black PR Wire to Host a Media & Public Relations Best Practices Webinar

NORTH MIAMI BEACH, Fla.--(BUSINESS WIRE)--In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will launch their 2010 Minority Leadership Series. This series will be used to showcase the best of multicultural services and practices used by business professionals in the country. The series will also provide networking opportunities for small businesses and organizations in the country.

“This is a great event whereby interested persons can listen and learn from a panel of corporate experts on effective tools and resources used to effectively engage your audience”

The inaugural event for the joint partnership is an online webinar entitled “Media & Public Relations Best Practices.” This 90-minute session will provide insights used to attain optimal success in public and media relations practices from the corporate, small business and government’s perspectives. The webinar takes place on Friday, February 26, 2010 from 1:00 – 2:30 p.m. EST.

“This is a great event whereby interested persons can listen and learn from a panel of corporate experts on effective tools and resources used to effectively engage your audience,” says Bernadette Morris, president and CEO of Black PR Wire and moderator for the event. “Participants will gain first hand knowledge on the best practices used to create a win-win for their clients and their business.”

Presenters for the webinar include Racquel White, communications director for The Coca-Cola Company Eurasia and Africa Group; David Rudd, vice president, The Axis Agency; and Althea Harris, Esq., assistant district director for marketing and outreach, Area 1, U.S. Small Business Administration (SBA). The webinar will be co-presented by Raschanda Hall, global media relations manager with Business Wire.

This inaugural webinar is free and registration is required for all participants. To register and for more details, log on to www.blackprwire.com or www.businesswire.com and check out the events page! You may also follow along with our conversation or ask our panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar. For more information on the Media & Public Relations Best Practices Webinar, please contact Celine Elveus at 1-877-BLACKPR.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

About Black PR Wire

Black PR Wire is a powerful leader in effective news delivery services. With a comprehensive database and listing of over 1500 Black (African American, Caribbean and Haitian) organizations and media, Black PR Wire is incomparable to any news distribution service targeting the Black market. Services of Black PR Wire include blast fax or e-mail press release distribution, audio and video messages, electronic video messages, and electronic newsletters. The company offers its services in both English and Creole.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6175189&lang=en