Endavo Media Powers Live Streaming Event with American Powerboat TV at Miami International Boat Show

Mercury Racing to Unveil Exciting New Products Live on Three Web Sites

ATLANTA--(BUSINESS WIRE)--AmericanPowerboat.TV is using Endavo Media’s Internet TV Platform to support the live streaming of a major press event for Mercury Racing.

“The speed with which we can design and launch a Web site player for live events and the overall flexibility of Endavo’s Platform gives us the capabilities we need to support this event with Mercury Racing”

Mercury Racing plans to unveil its new products on Thursday at the 2010 Miami International Boat Show. The event will be streamed live starting at 10:05 a.m. on three Web sites: AmericanPowerboat.TV, MercuryRacing.com, and MercuryMarine.com

“The speed with which we can design and launch a Web site player for live events and the overall flexibility of Endavo’s Platform gives us the capabilities we need to support this event with Mercury Racing,” said John Potts, Executive Producer of American Powerboat Television.

Endavo Media CMO Peter Contardo noted, “Content producers have long used our Internet TV Platform to monetize their online video content, engage their audiences worldwide, and to stream live events. This event with AmericanPowerboat.TV also demonstrates the value of integrating live online video initiatives with corporate and marketing communications. It’s yet another way our clients build brand awareness using our Internet TV Platform.”

Producers, broadcasters and telcos looking to leverage the convergence of TV, online video and social media use Endavo Media’s Internet TV Platform to distribute more content to more people. Endavo’s Platform makes delivery to multiple screens (PC, mobile and TV) simple, affordable and faster to deploy. For more on Endavo Media, visit http://endavomedia.com/.

About Endavo Media:

Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.

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