Research and Markets: 1Q10 Italy Mobile Operator Forecast - Total Wireless Subscribers in Italy to Reach 92.8 Million in 2014

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/f33e83/1q10_italy_mobile) has announced the addition of IE Market Research Corp.'s new report "1Q10 Italy Mobile Operator Forecast, 2009 - 2014 Italy will have 92.8 million mobile subscriber accounts in 2014 with market share of Telecom Italia Mobile declining to 34.4%" to their offering.

“1Q10 Italy Mobile Operator Forecast, 2009 - 2014 Italy will have 92.8 million mobile subscriber accounts in 2014 with market share of Telecom Italia Mobile declining to 34.4%”

Mobile Operator Forecast on Italy provides over 50 operational and financial metrics for the Italian wireless market and is one of the best forecasts in the industry. We provide five-year forecasts at the operator level going out to 2014. We also provide quarterly historical and forecast data starting in 1Q2003 and ending in 3Q2011. Operators covered for Italy include: Telecom Italia Mobile (TIM), Vodafone Group Plc, Wind Telecomunicazioni SpA, and Hutchison Telecommunications International Limited. Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

So what is IEMRs Forecast?

Total wireless subscribers in Italy to reach 92.8 million in 2014

• Given the latest quarter numbers, our model forecasts that total wireless subscriber accounts in Italy will increase from 88.9 million in 2009 to 92.8 million in 2014.
• We think that, although TIM will continue to be the largest mobile operator in Italy, its subscriber base will not expand significantly over the next several years. Our model predicts that TIM will continue to have about 31.9 million subscribers from 2010 to 2014.
• On the other hand, we expect that Vodafone's subscriber base will increase from 30.3 million in 2009 to 31.8 million in 2014. We forecast that Wind and Hutchison will also see their number of subscribers increase to 19.3 million and 9.7 million respectively in 2014.

TIM's subscriber market share will be declining over the next five years

• Our model predicts that TIMs subscriber market share will decline from 35.9% in 2009 to 34.4% in 2014.
• We expect that Vodafone's market share will remain stable at approximately 34% over the next several years.
• On the other hand, we forecast that Wind's market share will increase from 19.8% to 20.8%, and Hutchison's share will rise from 10.1% to 10.4% over the forecast period, 2009 - 2014.

ARPU levels to stabilize at TIM, Vodafone, and Wind from 2010 to 2014

• We forecast that the average monthly ARPU in Italy will remain at approximately 20 over the next five years.
• Our model predicts that monthly ARPUs at TIM, Vodafone and Wind will be 21.10, 22.36 and 17.58, respectively in 2014.
• On the other hand, we expect that Hutchison's ARPU will continue to decline to reach 14.43 in 2014.

EBITDA margins will be stable over the next five years

• We forecast that the industry average EBITDA margin (calculated as EBITDA/reported revenue) will remain in the range of 43% - 44% over the forecast period, 2009 - 2014.
• We think that Vodafone will continue to enjoy a higher level of profitability than TIM and Wind over the next five years. Our model predicts that EBITDA margins at TIM, Vodafone, and Wind will be 44.9%, 49.7%, and 43.9% respectively in 2014.

Companies Mentioned:

• Telecom Italia Mobile (TIM)
• Vodafone Group Plc
• Wind Telecomunicazioni SpA
• Hutchison Telecommunications International Limited

For more information visit http://www.researchandmarkets.com/research/f33e83/1q10_italy_mobile