SPIL GAMES Uses Conduit Platform for the Creation of Its Browser Toolbars

Easy-to-Use Conduit Platform to Help Casual-Games Giant Drive Engagement and Loyalty

HAMBURG, Germany--(BUSINESS WIRE)--Conduit, the company enabling web publishers and developers to distribute their offerings directly and through its global network of publishers, today announced that SPIL GAMES, the worldwide leader in online gaming websites (comScore Media Metrix), will be utilizing the Conduit^® Platform to create web-browser toolbars for its game websites.

“We’re very pleased to be working with Conduit on the development of our browser toolbars. Their easy-to-use platform will allow us to efficiently create effective branded toolbars that will help us increase user engagement, time on site, and other key metrics”

SPIL GAMES holds 45 individually-branded game websites that are fully localized into 17 different languages. In addition to language- and culture-specific content, each site is focused on the needs of specific audiences, such as families, tweens, teens, and girls. With more than 4,000 high-quality casual games, SPIL GAMES is ranked among the Top 50 most visited online properties in the world, according to comScore Media Metrix.

“We’re very pleased to be working with Conduit on the development of our browser toolbars. Their easy-to-use platform will allow us to efficiently create effective branded toolbars that will help us increase user engagement, time on site, and other key metrics,” said Peter Driessen, CEO of SPIL GAMES.

“SPIL GAMES is one of the few truly global online gaming companies in the world. They are experts in delivering a rich user experience to players from different geographic areas,” said Adam Boyden, president of Conduit. “The Conduit Platform will not only help them to deploy a new persistent delivery method for their games, but it will also allow them to easily optimize their marketing efforts with rich analytics and new distribution opportunities.”

SPIL GAMES will also take advantage of the Conduit Marketplace to deploy branded applications to the 200,000 web publishers and 60 million users in the Conduit Network. For more information about how Conduit can help your company extend its brand and product offerings with browser add-ons, please visit www.conduit.com.