Big Fish Games Launches New Affiliate Program

Affiliate Program Puts the Power of Big Fish Games Marketing Engine to Work for Web Site Owners

SEATTLE--(BUSINESS WIRE)--Big Fish Games, the multi-platform developer, publisher and distributor of casual games, today announced the new Big Fish Games Affiliate Program. The new program allows any business, entrepreneur, blogger or game lover with a Web presence to monetize traffic by referring customers to Big Fish Games. Under the terms of the updated program, affiliates earn 70 percent of net revenue for all game sales generated by a qualified customer, for a full year of sales activity.

“By leveraging Big Fish Games’ expertise in downloadable games, we are recognizing greater profit out of our Web site and investing more in growth initiatives.”

The new Big Fish Games Affiliate Program offers partners a number of additional benefits, including:

1. The opportunity to refer more than 70 million people who have visited www.bigfishgames.com in the past and were ineligible under the terms of the previous affiliate program. With the new affiliate program, all Internet users are eligible for referral with the exception of Big Fish Games customers who have purchased a game within the previous 12 months;
2. Access to real-time reporting and a wide range of content tools, including a suite of RSS and XML feeds that makes it easy to create a fully-functional game store on any Web site;
3. A last-touch referral model that rewards the most effective marketer with the customer. The last affiliate to refer a customer before he or she makes a first purchase gets the resulting year-long affiliate royalty stream – regardless of who referred the customer first.

“We designed this new program to have a direct and immediate correlation to our affiliates’ marketing endeavors; under the new structure, for every marketing effort an affiliate makes, he or she will see a more dramatic and immediate lift in new customer referrals,” said Paul Thelen, Big Fish Games founder and chief strategy officer. “Our launch partners are very excited about the enhancements to the program. We beta tested with several partners prior to the public release, and they are already seeing the benefits.”

“Since launching our expanded partnership with Big Fish Games in January, we’ve been able to focus more time and effort on our core business. Instead of competing with our distribution partners, we now leverage our Web site to engage with our customers around our products,” said Mari Baker, PlayFirst president and chief executive officer. “By leveraging Big Fish Games’ expertise in downloadable games, we are recognizing greater profit out of our Web site and investing more in growth initiatives.”

Big Fish Games Affiliate Program launch partners include PlayFirst, People.com, Borders, Hallmark Channel, Oliver Pearl, Jollybear Games and Skunk Studios. For more information about the new affiliate program, visit affiliates.bigfishgames.com.

About Big Fish Games

Founded in 2002, Big Fish Games is a multi-platform developer, publisher and distributor of casual games, including downloadable, flash, social, MMO, console and mobile games. Renowned for offering A New Game Every Day!® on www.bigfishgames.com, Big Fish Games distributes more than 1.5 million games per day worldwide. With headquarters in Seattle and offices in Vancouver, Canada, and Cork, Ireland, Big Fish Games partners with 500+ game developers and both develops and publishes some of the industry's leading brands, including Mystery Case Files®, Hidden Expedition®, Drawn™, Fairway Solitaire™, My Tribe™ and Faunasphere™. For more information, visit www.bigfishgames.com.