Neolane Achieves 30 Percent Increase in Revenue in 2009 and Fifth Consecutive Year of Profitability

NEWTON, Mass. & TWICKENHAM, U.K.--(BUSINESS WIRE)--Enterprise marketing software provider Neolane today announced 2009 business results, including a 30 percent year-over-year increase in global revenues, leading the company to its fifth consecutive year of profitability. Much of the company’s growth can be attributed to mid-enterprise organizations demanding improved results and efficiencies from their marketing efforts and more measurable returns on their marketing investment (ROMI). These organizations continue to turn to the flexible, scalable Neolane platform as the foundation for more effective cross-channel marketing and lead management campaigns.

“Magic Quadrant for CRM Multichannel Campaign Management”

To support its steady growth, in the past year Neolane increased its global headcount by nearly 25 percent and signed more than 30 new deals in North America and across Europe with global brands including Allianz UK, AXA Investment Managers, Boston Apparel Group, Hilton Hotels, Sony Music and Sophos. Neolane also expanded its industry partnerships through new deals with Hub Marketing Solutions; KnowledgeBase Marketing; Quaero, a CSG Systems solution; and SOAXperts.

“Over the past several years, multiple converging factors have caused the marketing industry to be forever changed, with organizations adjusting marketing budgets and placing even greater emphasis on accountability and results. Despite a competitive industry, Neolane continues to gain market share as our customers recognize Neolane as a reliable partner, providing them with the technology and guidance they need to execute consistent, effective cross-channel campaigns that drive results for their organization,” said Stephane Dehoche, president, Neolane.

Technology Enhancements Further Improve Cross-Channel Results

During 2009, Neolane continued to enhance its single, comprehensive platform with the launch of version 5.1 that further empowers marketers by helping them to improve loyalty and create new revenue opportunities by unifying inbound and outbound communications; drive meaningful conversations; and present timely, relevant, personalized offers across channels. Specifically, with the Neolane Interaction application, marketers can unify inbound and outbound marketing communications to extend cross-channel personalization benefits. Marketers can also take advantage of Neolane Distributed Marketing, which facilitates collaboration between decentralized teams that need to brand campaigns to better resonate with local audiences, and Neolane Campaign Optimization to manage and automate contact frequency and fatigue.

Continued Commitment to Email Monitoring, Deliverability and Spam Reduction

Marketers continue to be focused on taking the right steps to ensure that email content complies with industry-accepted best practices to help legitimate marketing messages reach their intended recipients. From its inception, the Neolane marketing automation platform has included email monitoring, deliverability and SpamScoring as core native integrated components that have a direct impact on campaign effectiveness and ROI. In fact, during 2009, the Neolane marketing platform delivered more than one billion emails each month across its customer base.

“Neolane had the foresight to build in capabilities for spam reduction and email monitoring and deliverability from the beginning. With these core competencies, Neolane ensures customers achieve seamless integration with other applications, a consistent user interface across all of the applications within the platform, and most importantly, uninterrupted service that can often occur as the result of consolidation within the industry,” continued Dehoche.

Neolane Gains Increasing Recognition From the Analyst Community

In 2009, Neolane was proud to be recognized by reputable analyst firms that devoted attention to enhanced cross-channel marketing and lead management technologies that directly impacted marketers’ ability to succeed and create new best practices. In the past year, Neolane was named as a Strong Performer in the “Forrester Wave™: Cross-Channel Campaign Management, Q4 2009”¹ report and performed well in a vendor evaluation conducted by SiriusDecisions, using the analyst firm’s Demand Creation Provider framework. Neolane was also included in Forrester’s “B2B Lead Management Automation Market Overview”² report and was positioned by Gartner, Inc. in the Niche Players quadrant of the “Magic Quadrant for CRM Multichannel Campaign Management” report.³

About the Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Neolane

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 200 of the world’s leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com.

1 – Forrester Research, “Forrester Wave™: Cross-Channel Campaign Management, Q4 2009,” December 14, 2009 by Suresh Vittal
2- Forrester Research, “B2B Lead Management Automation Market Overview,” September 22, 2009 by Laura Ramos
3 - Gartner, Inc., “Magic Quadrant for CRM Multichannel Campaign Management,” Adam Sarner, April 24, 2009